Lakes Heating & Air Conditioning
2476 N Turkeyfoot Rd, Akron, OH 44319
www.lakesheatingandair.com
Business overview
Lakes Heating & Air Conditioning has served Northeast Ohio home and business owners for almost 50 years, providing quality and expert services for heating, AC, and air quality. They have a team of licensed and insured experts with an honest work ethic, dedicated to integrity, professionalism, and customer satisfaction. The company offers financing options to ensure accessibility and affordability.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
90Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Lakes Heating & Air Conditioning has an estimated digital health score of 90 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Lakes Heating & Air Conditioning provide?
Lakes Heating & Air Conditioning provides comprehensive heating, cooling, and air quality services to keep homes running smoothly all year round. They offer installation, repair, replacement, and maintenance services for heating systems such as furnaces, boilers, heat pumps, and geothermal systems. They also install and repair radiant heat. Their air conditioning services include servicing central AC units, packaged units, and ductless mini-splits. Additionally, they offer air quality services including air scrubbers, air purifiers, humidifiers, and dehumidifiers to improve indoor air quality and provide clean air for homes.
How does Lakes Heating & Air Conditioning differentiate its brand identity, and what unique selling points do they use?
Trusted & Respected: Lakes has been trusted by Northeast Ohio home and business owners for nearly 50 years, making them a reliable choice for heating, cooling, and air quality needs.
Licensed & Insured: Their team of experts is licensed and insured, ensuring they have the skills and training to deliver high-quality services.
Businesses similar to Lakes Heating & Air Conditioning
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BuzzScore
What value proposition does Lakes Heating & Air Conditioning offer, and how well do they communicate it through their messaging?
Their unique value proposition is their commitment to honesty, expert service, integrity, professionalism, and customer satisfaction. Lakes Heating & Air Conditioning aims to provide long-term results that customers can depend on, making them the trusted choice for home comfort needs in Northeast Ohio.
What keywords is Lakes Heating & Air Conditioning targeting for SEO?
The website content provided for Lakes Heating & Air Conditioning demonstrates strong usage of the primary keyword "HVAC services" and the secondary keyword "Akron" throughout various pages. This helps search engines understand the relevance of the website to these terms and improve its ranking for related searches.
However, there is room for improvement in incorporating the keywords more naturally into the content. Instead of repeating the same phrase multiple times, consider using synonyms or variations that convey the same meaning while enhancing the readability and user experience. This will maintain a balance between keyword optimization and providing valuable and engaging information to visitors.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with a blog, optimized headings, meta descriptions, a responsive website, rich snippets, RobotsTxt, and SitemapXml. This comprehensive approach ensures that the website is well-structured, informative, and easy for search engines to crawl and index. The presence of rich snippets further enhances the visibility of search results, providing users with additional information and increasing the likelihood of clicks.
However, due to the limited data provided, it is difficult to assess the effectiveness of the business's SEO efforts in terms of traffic and keywords. The lack of specific metrics for Google AdWords Cost, Google Ads Traffic, Google Ads Keywords, Google Organic Traffic, and Google Organic Cost makes it challenging to gauge the performance of paid and organic search campaigns. Additionally, the absence of information on the number of Google Organic Keywords can hinder the evaluation of the organic reach and visibility of the website.
How is their online presence, including social media profiles?
The business has a strong online presence with claimed listings on Google My Business and Nextdoor, a Facebook Business Page, and an Instagram Page. These listings ensure that the business is visible and easily accessible to potential customers. Additionally, the business has a presence on Facebook and Instagram, which are popular social media platforms. This allows the business to engage with customers, share updates, and build relationships.
However, the business's social media presence is lacking in terms of followers. Both the Facebook page likes and Instagram followers are low, indicating that the business is not effectively reaching its target audience. The absence of a Pinterest page further limits the business's reach on social media and potentially misses out on opportunities to connect with customers who use that platform.
Lakes Heating & Air Conditioning's comprehensive approach to marketing encompasses various elements. Their website optimization, with keyword integration and technical enhancements, ensures search engine visibility. Social media presence on Facebook and Instagram allows for customer engagement and relationship-building. Additionally, claimed listings on local platforms and a dedicated blog provide valuable information for potential customers. By leveraging these marketing strategies, Lakes Heating & Air Conditioning strengthens its brand reputation, increases reach, and drives business growth.
