Kimmel Heating & Air Conditioning
224 College St, Wadsworth, OH 44281
www.kimmelheatingandair.com
Business overview
Kimmel Heating and Air Conditioning is a locally owned and operated family business serving the community since 1996. They are committed to providing their customers with the highest quality service and products. They have an A + rating with the BBB and are happy to deliver 24-Hour Emergency Service and Same-Day Service on all makes and models of heating and cooling equipment. Kimmel Heating and Air Conditioning serves both residential and commercial customers, specializing in servicing and replacement of all heating and cooling equipment.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Kimmel Heating & Air Conditioning has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Kimmel Heating & Air Conditioning provide?
Kimmel Heating and Air Conditioning offers a range of heating and cooling services, including repair, installation, and maintenance. They also offer several service plans to maintain your equipment and keep it operating efficiently throughout the years. Their services are known for their reliability, quality of work, and exceptional pricing.
How does Kimmel Heating & Air Conditioning differentiate its brand identity, and what unique selling points do they use?
Locally owned and operated family business: Kimmel Heating and Air Conditioning is a family-owned and operated business that has been serving the community since 1996.
BBB accredited business: BBB accreditation indicates that Kimmel Heating and Air Conditioning meets BBB accreditation standards, which include a commitment to ethical business practices.
24-Hour Emergency Service: Kimmel Heating and Air Conditioning offers 24-Hour Emergency Service, ensuring that customers can receive assistance with their heating and cooling needs at any time.
Businesses similar to Kimmel Heating & Air Conditioning
80/100
BuzzScore
90/100
BuzzScore
77/100
BuzzScore
What value proposition does Kimmel Heating & Air Conditioning offer, and how well do they communicate it through their messaging?
Kimmel Heating and Air Conditioning's brand messaging emphasizes their commitment to providing high-quality service, reliability, and customer satisfaction. They believe in treating their customers with the highest quality care and building lasting relationships based on trust and exceptional service.
What keywords is Kimmel Heating & Air Conditioning targeting for SEO?
The website effectively uses the primary keywords "heating and cooling" throughout its content. It appears in the page titles, headings, and body text, ensuring search engines can easily identify the main topic of the page. This strong use of relevant keywords optimizes the website for visibility in search engine results pages.
However, there are opportunities to improve the website's content by incorporating long-tail keywords and LSI (latent semantic indexing) keywords. These more specific keywords can help target niche search queries and provide more context for search engines. By including LSI keywords in titles, headings, and body text, the website can enhance its relevance and authority for a broader range of relevant searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a strong SEO foundation with a blog, proper use of headings, a defined robots.txt file, and a sitemap.xml file. The website is also responsive, ensuring a positive user experience on all devices.
However, there are some areas where the business can improve its SEO. Meta description optimization is missing, which can impact click-through rates from search results. Additionally, the website does not utilize rich snippets, which can provide additional information in search results and enhance user engagement.
How is their online presence, including social media profiles?
The business has a strong online presence with claimed listings on Google My Business and Nextdoor, as well as active social media pages on Facebook and Instagram. The Facebook page has a medium number of likes, indicating a moderate level of engagement.
However, the business's online presence has some weaknesses. The Instagram page has a low number of followers, suggesting limited reach and engagement on that platform. Additionally, the business does not have a Pinterest page, which could be a missed opportunity to connect with potential customers on that platform.
Through its strong use of relevant keywords, optimized elements like headings and a Sitemap, and an active online presence, Kimmel Heating and Air Conditioning demonstrates a comprehensive marketing strategy that addresses various marketing elements. By focusing on brand consistency and messaging that emphasizes quality service, the business establishes a strong brand identity. The combination of organic SEO tactics, online listings, and social media engagement allows the business to reach target audiences effectively. However, opportunities remain to enhance the SEO strategy by optimizing meta descriptions, incorporating long-tail keywords, and exploring paid advertising options to further increase visibility and drive traffic.
