Small Business Micro-Category Classification

“Commercial Furniture Dealers” Business Category, Anyone?

Get as deep as you desire into hyper-targeted campaigns and personalization with BuzzBoard’s small business micro-category classification.

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Small Business Micro-Category Classification
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Granular Micro-Category Segmentation for SMB Prospects

Unlock the potential of your SMB prospecting campaigns with granular micro-category segmentation. Tailor your campaigns and marketing messages for better campaign performance and ROI.

AI-Driven Micro-Category Segmentation for SMB Prospects

Unlock the potential of your SMB prospecting campaigns with granular, artificial intelligence driven, micro-category segmentation.
Tailor your campaigns and marketing messages for better campaign performance and ROI.

Limitations of NAICS and Other Standard Industry Classification Systems

NAICS and other standard industry classification systems can be too broad or too general to provide accurate classification for small businesses. For example, a small business that provides website design services may be classified under the same NAICS code as a small business that provides software development services, even though they have different areas of expertise and serve different markets.

AccountBuzzBoardOther Data Vendors
Cat’s Nail SalonNail SalonsConsumer Service
Burbank Animal HospitalVeterinariansConsumer Service
Allen Roche Golf TravelGolf InstructionConsumer Service
BuzzBoard's Proprietary SMB Category Classification System

BuzzBoard's Proprietary SMB Category Classification System

BuzzBoard offers a proprietary category classification system that considers additional details specific to small businesses. It is built to true-up the inaccuracies found in other standard industry classification systems.

BuzzBoard outperforms other data providers in identifying sub-categories for small businesses. This is particularly useful when segmenting down to a specific product level and tailoring marketing messages with pinpoint accuracy.

20,000+ Small Business Micro-Categories

BuzzBoard’s proprietary URL finder, together with AI/ML-powered category identification logic identifies and matches SMBs to about 400 parent categories that in turn map to over 20,000 child categories.

20,000+ Small Business Micro-Categories

Leverage Category Benchmarks

Leverage Category Benchmarks

Leverage Category Benchmarks

Get deeper insights about a category curated by research analysts. Benchmark your prospects’ digital maturity against national category averages or against category leader averages, to create priority segments. Use this in your account-fit scoring models.

Category Insights Reports

Plan your sales outreach and marketing spend based on business category drivers—seasonality in home improvement businesses, lifetime value of customers/patients in cosmetic dentistry, average tech spend for tyre dealers, or media spend within the field service management category.

Leverage BuzzBoard’s expertly curated Category Insights for hundreds of categories to plan ahead and narrow down your prospecting efforts.

Identify Niche Businesses and
Build Hyper-Targeted Audience Lists

Start your search at a broad category level and BuzzBoard’s data platform will break down your search to give you a view of all possible (accurate and highly granular) sub-categories along with the count of businesses in each.

Quickly drill down to the level you want and add the most relevant prospects—by category micro-classification—into your funnel and to your campaigns.

Identify Niche Businesses

Optimize Your Campaigns With SMB Micro-Category Classification Powered by Artificial Intelligence

  • Focus on categories where there is a high concentration of small businesses or where there is a clear need and use for your product.
    1. Waiting for your buyers to demonstrate ‘intent’ is too late!
  • Understand the particular needs and challenges of small businesses in specific micro-categories
    1. Tailor your sales pitch and marketing messages to better resonate with your target audience.

Small business category classification is a complex process that needs careful analysis and ongoing refinement. Prospecting against broad categories can cause inaccurate targeting, wasted marketing spend, and missed opportunities.

Digiographic Data and Algorithm-based Account
Scoring for ‘Zero Waste’ Sales Funnel

Build your Most expansive and Winning TAM

  • Identify accounts based on need, even before they demonstrate intent
  • Use rich data to score your TAM accounts at the top of your funnel
  • Optimize market coverage for your B2SMB solutions
  • Focus your GTM efforts on a high-converting TAM

Configure custom account scoring that telegraphs growth

  • Track the digital maturity of all your target accounts
  • Establish a simple good-fit/bad-fit logic to tailor your TAM
  • Make your ‘Account-fit Score’ a meaningful data field/ Use your ‘Account-fit Score’ to determine relevance and priority

Qualify, score and segment your entire SMB target account list

  • Make sense of every single account in your TAM
  • Improve digital campaigns efficiency with precision targeting
  • Build relevant audience lists to bring the right accounts to your website
  • Introduces data-driven, bias-free, decision-making in the allocation of scarce resources.

Estimate your prospects’ purchase propensity without a direct interaction with them

  • Auto-qualify your inbound leads
  • Optimize your sales assignment models
  • Prioritize high value, better-fit accounts
  • Eliminate guesswork and wasted effort across revenue teams

SMB Data Experts for More Precise SMB Prospecting

Accurate data on your SMB prospects has been hard to find and secure. But we’ve fixed that!
Get your CRM and Marketing Automation Platforms updated with the best available account intelligence data.

SMB Data Experts for More Precise SMB Prospecting

Accurate data on your SMB prospects has been hard to find and secure. But we’ve fixed that!

Get your CRM and Marketing Automation Platforms updated with the best available account intelligence data.

What’s the Buzz About?

Here’s What Our Customers Say

Buzzboard

Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.

Darren Evans, Reach PLC

Buzzboard

Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.

Darren Evans, Reach PLC

BuzzBoard is one of my favorite prospecting tools! There are an incredible amount of filtering options to help dial in on prospects as well as additional insight on industry categories that can be beneficial in building proposals and presentations.

Karie Thornton Nexstar Broadcasting Group

Buzzboard

Buzzboard

“Buzzboard is invaluable to our sales operation, giving our sales teams the knowledge and confidence to have the right conversations, with the right customers, at the right time—having this insight within Salesforce via the app has not only improved sales efficiency, but has also generated a significant uplift in engagement and performance.”

Darren Evans, Reach PLC

Buzzboard

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