Email outreach continues to provide the most effective, personalized touchpoints across the buyer’s journey. However, with at least 50 unread emails sitting in consumers’ inboxes on average, personalization is no longer a ‘nice-to-have’ sales addition in today’s fiercely competitive B2B landscape. According to Statista, 10 seconds is all that consumers spend on reading brand emails. It’s little wonder then that a 2024 update by G2 reveals that personalized emails are opened 82% more than generic emails.
But for salespeople pursuing the elusive small and mid-sized business (SMB) market, the process of creating truly personalized emails still remains a formidable challenge.
To be fair, crafting personalized outreach requires a delicate balance of three factors—meticulous research, compelling content creation, and seamless management of multiple outreach channels. This juggling act can consume a significant portion of a salesperson’s valuable selling time, potentially hindering their overall productivity and effectiveness.
If you’re a sales professional gasping for air and use Salesforce as your CRM, let BuzzBoard activate this sales superhero inside your Salesforce to achieve personalization at scale!
BuzzBoard is an AI-powered sales assistant specifically designed to streamline outreach to SMBs. BuzzBoard leverages a unique combination of proprietary datasets and cutting-edge AI to generate highly personalized and persuasive email-based outreach cadences.
For over a decade now, BuzzBoard has uniquely been making rich, proprietary data about small business prospects available to organizations selling digital products and services, making hard-to-get and complete data about SMBs accessible to sales and marketing teams of B2SMB organizations.
We hit a home run back in 2019 with our announcement of the availability of our data offerings as a native integration directly within Salesforce bringing the CRM users the power of rich, small-business intelligence data to segment, engage, and convert more SMB customers.
“Buzzboard provides insight that allows us to differentiate our sales conversations from those of our competitors, which has resulted in securing new appointments, retaining and growing customer spend, and also winning back lapsed customers. Having this in Salesforce encourages the use of this insight in every conversation and has magnified our successes”, quips a power user of BuzzBoard accessing the data and functionalities directly from within their Salesforce Lightning environment.
Deepening our long-standing ecosystem partnership with Salesforce in leaps and bounds, we’re now thrilled to announce the availability of BuzzBoard’s powerful hyper-personalized email-generation capability as a native integration directly within Salesforce. (BuzzBoard is available on the AppExchange.)
With the availability of this exciting new add-on feature, Salesforce users targeting the complex SMB marketplace will now be uniquely positioned to harness the collective power of behavioral and engagement data recorded in their CRM along with the depth of insight that BuzzBoard’s proprietary dataset expertly curates about small businesses. The dataset includes their online presence, digital maturity, and growth aspirations—to generate hyper-personalized and relevant emails and follow-ups to send to their prospects/customers directly within their Salesforce instance.
This exciting update empowers salespeople across B2SMB organizations to harness the power of AI-generated personalization directly within their existing CRM platform.
No more switching between platforms or syncing emails! BuzzBoard’s proprietary data-based personalized email generation seamlessly integrates with Salesforce, allowing you to:
Imagine experiencing a surge in response rates and conversion rates. Imagine the impact of sending highly personalized emails that resonate deeply with your target audience. With BuzzBoard’s email generation now available as an extended native Salesforce integration, this is no longer a dream—it’s your sales reality, an exciting new way to discover and engage your SMB prospects.
Besides Salesforce, BuzzBoard integrates natively with other widely used CRMs, such as HubSpot and Pipedrive, and uses Zapier to integrate with hundreds of other CRMs and marketing automation platforms.
Take your Salesforce email outreach to the next level with AI-powered personalization!
Sign up for your BuzzBoard free trial today, and see how our solution can transform your outreach efforts.
About BuzzBoard:
BuzzBoard is a proud Salesforce ecosystem partner, committed to empowering businesses targeting the complex SMB marketplace with innovative AI-powered sales solutions to discover and engage their prospects. Our expertise lies in helping salespeople connect with prospects on a deeper level, driving higher engagement and accelerating sales success.
