Rich Account Data for Inbound Marketing

Inbound Marketing Fails? Here’s Your Winning Drive!

Buzzboard

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Thus far, inbound marketing has failed to receive the same ‘data-attention’—both from data vendors and companies themselves—that outbound go-to-market cadences have come to expect from their CRM data.

Applying a matured data-lens approach to this high-intent, highest-yielding and cost-effective revenue channel, can uplift inbound marketing’s performance manifolds.

Read this guide to explore how rich, digiographic, account intelligence data can positively impact two key KPIs for your inbound marketing—Conversion Rate and Lead Qualification Rate.

In this guide you’ll learn:

  • 5 Key Ways Fintech is Reshaping SMBs
  • New Data Sources & Models–for Product Design & Marketing
  • Data-Driven Marketing & Prospecting Examples
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4 Key Takeaways

  • Rich account intelligence data like BuzzBoard is not only for outbound prospecting or e-mails, but to also better qualify accounts and leads that are self-initiated i.e. inbound.
  • Use rich, digiographic, account intelligence data to positively impact two key KPIs for your inbound marketing—conversion rate and lead qualification rate.
  • Dip into digiographic account signals to pull website audiences in with relevant, contextual on-page and web chat experiences that drive better engagement.
  • Foster trust between marketing and sales with rich-data based qualification and scoring of inbound accounts for better results, faster.

Do you find qualifying and scaling inbound leads to be a constant challenge? Set aside your failed attempts and explore how you can leverage rich, digiographic, account intelligence data to optimize and accelerate your inbound funnel.

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As we saw last year, a majority of respondents are unhappy – 65% indicated that they are dissatisfied with their current data providers.

The 2022 report has a few additional data points over last year, offering even more value for readers. For example, since we have seen a considerable rise in the interest in account scoring capabilities—in part to support Account-Based Marketing programs—we specifically asked about account scoring in this year’s survey.

Respondents who lacked APS data were twice as likely to suffer a loss of revenue and a loss of trust.

Download the report and get into the minds of the revenue leaders who have identified the shortcomings of data providers and have told us what they desire. With over three times as many revenue leaders directly participating in the survey this year (over last year) — our findings are more meaningful than ever.

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To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence from BuzzBoard⁠—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.

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