Retail SMB eCommerce Trends
The Retail SMB sector consists of 42 categories representing 621,000 SMBs in the US—10 of these are ‘Super Growth’ categories that have each grown their eCommerce business >100% during the pandemic.
The Retail SMB sector consists of 42 categories representing 621,000 SMBs in the US—10 of these are ‘Super Growth’ categories that have each grown their eCommerce business >100% during the pandemic.
For many Retail SMBs, the decision has been “eCommerce or die”.
eCommerce is a key indicator of growth and signals that a Retail SMB is future-oriented. Additionally, successful eCommerce enablement typically requires an SMB to make numerous investments in associated functions including: payments, CRM, logistics, content, security, advertising, etc.
It’s now clear that effective use of technology can be a differentiator for SMBs, helping build relationships and establish a foundation for growth.
Most growing SMBs (71%) say their business survived the pandemic because of digitization (SMB Trends Report, 5th Edition,Salesforce), with eCommerce leading the way.
To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence from BuzzBoard—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.
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