Working at a digital marketing agency, you might hear this often from your small business prospects… “I’m doing everything in my power to extend my online reach but still not garnering enough response from our digital ads.” While some of them depend on an in-house marketing team, the rest have partnered with digital service providers in the hope of achieving sustainable business growth. However, considering the present and future landscape, adhering only to surface-level efforts is rarely useful.
So when a chunk of your target market has already lost faith in digital marketing efforts despite following current trends and tactics, it’s challenging to regain trust. A small business digital audit can definitely make your job easier by surfacing key insights about your client’s online presence. In the pursuit of small business clients, having detailed analyses of a prospect’s online health sets you way ahead of the competition—so that you can calibrate your next steps for maximum positive impact.
What Is a Small Business Digital Audit?
A digital audit is a comprehensive examination of an organization’s online presence, assets, and activities across various digital channels. It involves assessing the performance, effectiveness, and alignment of digital strategies with business goals. A digital audit typically encompasses areas such as:
Website: Evaluating the functionality, user experience, design, content, and search engine optimization (SEO) of the organization’s website.
Social Media: Analyzing the presence, engagement, content quality, and effectiveness of the organization’s social media profiles and activities on platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
Content: Reviewing the quality, relevance, consistency, and performance of digital content, including blog posts, articles, videos, infographics, etc.
SEO: Assessing the organization’s visibility and ranking on search engines, analyzing keywords, backlinks, on-page optimization, and overall SEO strategy.
Online Advertising: Examining the effectiveness and ROI of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Email Marketing: Reviewing the performance, engagement metrics, deliverability, and relevance of email marketing campaigns and subscriber lists.
Analytics: Using data from various sources like website analytics, social media insights, and marketing automation platforms to measure key performance indicators (KPIs) and derive actionable insights.
Because knowledge is power, with a digital audit under your belt, you’re armed with salient, on-point insights. You know what makes your prospect tick online. You understand their strengths, weaknesses, opportunities, and threats where they could use a helping hand to optimize strategies, improve performance, and achieve their objectives more effectively.
Plus, armed with your digital audit findings, you’re crafting a pitch that hits home. You’re not just saying you can help; you’re showing them how. You’re wowing them with your expertise and proving that you’ve done your homework. And you’re confident in your approach.
A Small Business Digital Audit Is Now Fast & FREE!
Taking the digital pulse of local business has never been easier, and it’s free with BuzzBoard’s small business digital audit tool!
“The tool is of particular interest to digital marketing agencies that sell to small and local businesses,” said David Howard, VP of Marketing for BuzzBoard. “Unveiling a business’s digital strengths and weaknesses before engaging with it is perfect for crafting personalized, insightful pitches and winning clients faster.”
For years, BuzzBoard has empowered digital agencies, including B2SMB sales leaders with confidence and connections. Our rich experience reveals that by ignoring the digital health of small business prospects, digital agencies are flying blind when approaching new clients! Even the most attractive sales pitch loses relevance if it’s not standing on the pillars of accurate digital data or metrics. While healthy metrics reveal what’s already working, weak metrics help pinpoint where an agency can provide the most value to a client.
No More Grasping at Straws! It’s Time You Know the Digital Truth of Your SMB Clients!
BuzzBoard’s free, online tool instantly analyzes any small, local, or mid-sized business through its website bringing out its digital truth. The health audit evaluates your prospect’s digital presence across nine different dimensions:
1. Advertising
2. Google Reviews
3. Social Media
4. Local Business Presence
5. Multiscreen Compatibility
6. SEO Analysis
7. Keyword Analysis
8. Content Analysis
9. Infrastructure Robustness
Via this free small business audit tool, BuzzBoard provides its users free access to its database of more than 30 million businesses each with over 6,000 digital signals.
While a majority of digital audit tools available in the market demand much of your time and patience and often showcase only a couple of niche aspects of digital presence and maturity, BuzzBoard lets you effortlessly uncover invaluable insights into your prospects’ complete online presence. Our tool gives you the lowdown on everything you need to know to craft winning pitches and seal the deal.
Don’t waste another minute stumbling in the dark. Try BuzzBoard’s Small Business Digital Audit tool for FREE today and watch your pitch game soar to new heights!
