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How to Sell SEO Services to
Dental Clinics
D Score
How to Sell SEO Services to Dental Clinics
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Segment Examples
Dental clinics that have a mobile responsive website
+ Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website
+ have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Email
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Table Of Contents
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Mastering Client Acquisition with a Scalable Prospecting Strategy
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US, it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard.ai) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Segment Examples
Dental clinics that have a mobile responsive website
+ Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website
+ have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how SEO can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, use auto-generated SWOT analysis and competition reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Email
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
On This Page
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
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Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
