SMB-focused sales teams in leading media, marketing and tech companies use BuzzBoard
Strategize
Strategic Insights for Every Prospect
Automatically generate product recommendations for your prospects that match your offerings to their needs and pain points. Produce and share with your prospects compelling SWOT analysis reports that move the conversation towards closing.
20%
Growth in digital revenue with pain-point based engagement
“Digital adoption of SMB clients is the biggest opportunity of growth for Nexstar and BuzzBoard signals helped us directly tap into that opportunity by equipping us with more enriched and informed conversation touch points with our clientele.”
Kelly Hazel
Regional Digital Sales Director
83%
Reduction in research and analysis time per prospect
“BuzzBoard signals make it more accurate and seamless for us to present high impact metrics to our clients. Sales representatives saved 83% of analysis time per client after BuzzBoard’s dashboard introduction.”
Sylvie Dale
Sr. Manager, Talent Development
Here’s What Our Customers Say
-
You can get so many insights in just a couple of minutes without having to spend a tremendous amount of time over-analyzing to have a meaningful conversation.
Kelly Hazel
Regional Digital Sales Director
Sophisticated customers require sophisticated metrics to communicate. And sophisticated metrics come forth from a well thought out tool. BuzzBoard is exactly that tool that helps our sales representatives filter out key metrics.
Sylvie Dale
Sr. Manager, Talent Development
BuzzBoard has become an essential part of our prospecting. It allows us to take a deeper dive into our potential clients and size them up to their competitors. I recommend it to any growing digital marketing agency!
Jay Miller
Marketing Strategist
-
BuzzBoard is great to use for my proposals. It shows your client that you have really done your work on their business. I will definitely use this. Thank you.
Analyn Kennedy
Senior Digital Strategist
I have long been an advocate of the benefits of incorporating Buzzboard into the daily lives of our commercial teams. The further developments have strengthened its value and has helped the sales people deliver quality pitches, gain appointments, close and increase the AOV.
Natalie Toulson
Regional Digital Director
BuzzBoard has helped our sales team to be more strategic with our prospecting efforts and to have deeper data driven conversations with new and existing clients.
Matt Bell
Director of Sales
-
BuzzBoard has empowered our sales team to initiate meaningful conversations with prospects, leading to increased conversion rates and stronger customer relationships.
Katerina White
Sales Enablement and Training Manager
Accurate context. Very detailed. Gives very great information to incorporate into an intelligent business conversation. Opportunities were completely on point. This mirrors what we were already planning on presenting to the client.
Kristina
Digital Sales Manager
Buzzboard has helped our sales team to be more strategic with our prospecting efforts and to have deeper data driven conversations with new and existing clients.
Christina Buro
Account Executive
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On This Page
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
On This Page
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
How to Sell SEO Services to
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How to Sell SEO Services to Dental Clinics
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How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Segment Examples
Dental clinics that have a mobile responsive website
+ Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website
+ have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Email
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
Car dealerships operate in a fiercely competitive landscape. With a saturated market and a digital-savvy consumer base, online visibility is no longer a luxury, it's a necessity.
Did you know that a whopping 95% of car shoppers begin their research online according to Cox Automotive? This statistic underscores the importance of a robust SEO strategy for car dealerships. Effective SEO helps dealerships attract qualified leads, increase website traffic, and ultimately drive sales.
This article equips your marketing agency with the knowledge and tools to acquire and transform car dealerships into SEO success stories, securing high-value, long-term clients for your agency.
Table Of Contents
Why SEO for Car Dealerships Is a Lucrative Sell for Your Marketing Agency
With a staggering 67,300 automobile dealerships vying for attention in the US, identifying the most promising prospects for your SEO services can feel like a daunting task. However, by targeting car dealerships primed for growth and digital transformation, your agency can maximize its impact and build a portfolio of successful, long-term clients for your marketing services. Rather than chasing after every dealership, focus your efforts on those with the highest potential for substantial ROI.
So, the point is, car dealerships seeking SEO services are prime clientele for marketing agencies. Here's why:
Unlike paid advertising platforms, SEO offers a more cost-effective approach to attracting customers. While PPC might deliver faster results, SEO provides a sustainable, long-term growth strategy.
For car dealerships with specific geographic locations, local SEO is crucial. Local SEO strategies ensure dealerships appear at the top of search results for localized searches like "used SUVs near me."
Building Your High-Priority Prospect List of Car Dealerships for Your SEO Services
With over 67,300 automobile dealers in the US, you cannot practically go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. Afterall, you cannot service more than a few hundred car dealers with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all car dealers will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to one-third of the car dealers in the US do not even have a Google Business Profile (source: BuzzBoard.ai) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all car dealerships in the US. This is how a couple of your segments for SEO can look like:
Segment Examples
Car Dealers with low Trust Score (low Domain Authority and low Trust Flow) AND have a medium to high social engagement
Car Dealers with non-optimized meta tags on their website AND use one or more Sales & Marketing Tools
Car Dealers with low organic keywords AND are running Google Ads
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Showcase Your Expertise in the Automotive Industry as an SEO Expert
Building trust and demonstrating your SEO prowess in the car dealership niche is key to winning clients. Here's how to showcase your expertise:
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how SEO can address the unique challenges faced by car dealerships while delivering measurable results, right? So, perform comprehensive research on your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for car dealer-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a car dealer’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, use auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to car dealers and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Car Dealers
Competitive Analysis
When comparing Dream Motor Cars to Hall's Automotive and Family Car Buyers, Dream has much to leverage in terms of reputation and established web history but critically lacks in SEO optimization, mobile page speed, and local directory presence.
Suggestion
To differentiate, Dream Motor Cars, Inc. should boost their mobile user experience, enrich SEO with location in titles, review optimizing for keywords relevant to luxury and performance vehicles, and increase their presence on local directories.
What Does a Personalized Email Look Like When You Are Selling SEO Services to Car Dealerships
A personalized cold email outreach selling SEO services to car dealers should be concise, engaging, and tailored to the specific needs of the dealership. It should quickly grab the dealership management’s attention, highlight the benefits of local SEO for their dealership, and offer a clear next step. Here's an example of how such an email might look:
Email
Subject: Join LA’s Top Dealers - Elevate Your Online Visibility Today!
Dear Amir,
I noticed Dream Motor Cars has a solid foundation in digital presence, celebrating over 24 years online -- impressive! While your local listings are robust, I see an opportunity to enhance your digital footprint and drive more traffic to your exceptional collection of luxury vehicles.
At Acme Digital, we specialize in creating laser-focused SEO strategies that could elevate your online visibility to match the prestige of your showroom. Our approach has helped car dealers rank higher on search results and engage buyers. Imagine the growth potential with a tailored SEO plan from us!
Let's chat about taking Dream Motor Car's digital impact up a gear. How does a quick call next week sound?
John Doe
www.AcmeDigitalAgency.com
Key Benefits Car Dealerships Reap by Investing in SEO Services
Help your dealership prospects understand the value and impact of their SEO investments by explaining to them the range of long-term benefits they can expect:
SEO offers car dealerships a powerful tool to stay ahead of the competition and become a cost-effective channel to generate leads over the long term. As your client's website ranking improves, they'll enjoy a steady stream of organic website traffic without relying on paid advertising.
By establishing yourself as a marketing agency with a deep understanding of the car dealership industry and a proven track record in SEO success, you'll be well-positioned to attract high-value, long-term clients looking to drive sales and dominate their local market.
Addressing Common Objections When Pitching SEO to Car Dealerships
Having a stellar SEO pitch tailored to car dealerships' specific concerns is paramount to closing the deal. Here are some common objections you'll likely encounter, along with effective counterpoints:
Objection #1: "We Already Tried SEO, But It Didn't Work."
This is often a case of underutilized or poorly implemented SEO strategies. Explain that SEO is a marathon, not a sprint. It requires ongoing optimization and content creation to achieve sustainable results. Highlight your agency's data-driven approach and proven track record of success in the automotive industry. Showcase case studies of dealerships you've helped turn around their online presence through effective SEO.
Objection #2: "SEO Takes Too Long to See Results. We Need Leads Now."
While SEO delivers long-term organic growth, understand the dealership's immediate needs. Address this by proposing a complementary lead generation strategy like PPC ads alongside your SEO plan. This two-pronged approach will generate a quicker influx of leads while SEO builds momentum in the background. Emphasize that SEO results are compounding, delivering an evergreen stream of qualified leads over time, unlike PPC ads that stop when the budget runs out.
Objection #3: "Our Sales Team Handles Online Leads Just Fine. We Don't Need More."
More leads aren't always better if they're not qualified. Explain that effective SEO targets in-market car shoppers actively searching for dealerships. This translates into higher-quality leads that are more likely to convert into sales. Further emphasize that your SEO strategy can include conversion rate optimization (CRO) to ensure your dealership's website is optimized to turn those high-quality leads into paying customers.
By addressing these common concerns head-on, you can effectively position your agency as a trusted SEO partner for car dealerships. Remember, competition in the automotive industry is fierce, both online and offline. Highlighting the long-term return on investment (ROI) that SEO delivers compared to other marketing channels will be a compelling argument for car dealerships looking to dominate their local market.
On This Page
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
How to Sell SEO Services to Dental Clinics
As the old adage goes, doctors and dentists might not be the easiest patients, but their practices can be a goldmine for marketing agencies. Imagine a consistent flow of qualified dental clinics joining your client list every month, all eager to leverage your marketing expertise. In today's digital age, where nearly 88% of patients search online for dentists, a robust SEO strategy is no longer a luxury for local dental clinics – it's a necessity for growth. This article equips your marketing agency with the knowledge and tools to transform dental clinics into SEO success stories, securing high-value, long-term clients for your business.
Why SEO for Dental Clinics is a Lucrative Sell for Your Marketing Agency
Dental clinics are prime candidates for high-value SEO contracts. They typically have a steady stream of recurring revenue, allowing them to invest in long-term marketing strategies like SEO. Additionally, dentists often face several key challenges that SEO directly addresses:
SEO offers a sustainable, organic growth strategy. While PPC brings faster results, it requires ongoing investment to maintain visibility. SEO, on the other hand, focuses on building long-term authority, leading to consistent website traffic and patient acquisition over time.
Showcase Your Expertise in Dentistry as an SEO Expert
To convert dental clinics into SEO clients, you need to demonstrate a deep understanding of their industry and its specific needs. Here's how to showcase your expertise:
Finally, dental clinics face specific regulatory considerations when marketing online. HIPAA compliance is crucial, and SEO strategies and accompanying content must be crafted with these regulations in mind. A strong understanding of these nuances positions your agency as a trusted SEO partner for dental practices.
Key Benefits Dental Clinics Reap by Investing in SEO Services
By investing in SEO, dental clinics can expect a multitude of benefits:
By effectively communicating the value proposition of SEO and your agency's expertise in the dental niche, you can position yourselves as the go-to SEO partner for dental clinics in your area.
Building Your High-priority Prospect List of Dental Clinics for Your SEO Services
With close to 270,000 dental clinics in the US (Source: BuzzBoard), it is no small feat to go chasing after each of them when you need the most primed ones that you can potentially service and build a long-term relationship with. After all, we need to let practicality win over ambition! You cannot service more than a few hundred dental clinics with your SEO service offerings at one time (can go up to a few thousand if you are a larger agency), and not all dental clinics will have the budget and the digital savviness or a pertinent need to invest in SEO services.
To give it more context, close to half of the dental clinics in the US do not even have a Google Business Profile (source: BuzzBoard) harming them considerably in local search where trust reigns supreme in getting client enquiries.
One novel approach that we recommend in cherry-picking your best set of potential clients is creating a segment using digital maturity signals applied to a database canvasing all dental clinics in the US. This is how a couple of your segments for SEO can look like:
Dental clinics that have a mobile responsive website + Are running Facebook OR Google Ads AND their SEO sucks
Dental clinics that have a mobile responsive website + have a claimed Google Business Profile AND their SEO sucks
While the right combination of digital filters that land you your best SEO services clients may have a general pattern, they may even be unique to your agency based on how you service your clients.
Prepare a Personalized Pitch: Let AI Share the Prospecting Burden!
1. Brush up on Your Research
The key is to demonstrate how PPC can address the unique challenges faced by dental practices while delivering measurable results, right? So, perform a comprehensive research of your clients’ current digital marketing status and make that a part of your customized outreach efforts. You would want to know the keywords they are currently targeting, about their link-building status, whether they focus on multilingual sites or not, etc. BuzzBoard is a leading AI-powered sales solution provider for dental clinic-focused digital agencies. It can help you with AI-generated business summaries of more than 30 million verified and researched small, local, and mid-sized businesses!
2. Wow Them With Your Digital Audit Report
Share a comprehensive digital audit report to grab their attention. Consider factors like trust flow, local presence listings, NAP errors across various listing directories and a thorough content analysis to include in your report. For a detailed, elementary understanding of a dental clinic’s digital standing in the industry, and a report that will really get them to pay attention, try BuzzBoard’s FREE Small Business Digital Audit tool.
3. Empower Your Clients Using Actionable Insights
For more advanced and in-depth knowledge, including discovering accurate business needs and pain points, avail auto-generated SWOT analysis reports based on BuzzBoard’s extensive proprietary raw dataset with thousands of signals on millions of SMBs. Go beyond giving them just competitor data or discussing pain points; make room to talk over emerging trends, facilitate strategic planning, be prepared to answer questions, and recommend periodic SWOT reviews to track progress and adapt strategies.
Remember, when you present a well-researched, industry-specific pitch, you effectively communicate the value of SEO services to dental clinics and position yourself as a knowledgeable partner in their digital marketing efforts.
Example competitor analysis when selling SEO services to Dental Clinics
Competitive Analysis:
A New Smile Dental Center lacks behind in the domain authority and backlinks as compared to competitors, especially Great Expressions Dental Centers - The Gables, which dominates both aspects. However, A New Smile possesses a long-standing domain tenure.
Suggestion:
Enhance mobile page speed drastically to improve user experience. Focus on adding rich snippets and text content for richer SEO. Capitalize on building trust flow and expanding backlink profile to bolster online authority.
How Does a Personalized Email Look Like When You Are Selling SEO Services to Dental Clinics
A personalized cold email outreach selling SEO services to dental clinics should be concise, engaging, and tailored to the specific needs of the dental practice. It should quickly grab the clinic management’s attention, highlight the benefits of local SEO for their clinic, and offer a clear next step. Here's an example of how such an email might look:
Subject: Propel Your Dental Practice with Proven SEO Strategies
Hello Dr. Johnson,
Flaunt your longstanding expertise on Google!
As A New Smile Dental Center approaches its 18th anniversary, boosting your Domain Authority from 20 is key to staying ahead in Miami’s bustling web search for dentists.
Acme Digital comes armed with solidified strategies primed for elevating trust flow, leveraging rich snippets and expanding backlink profile — but our calendar is filling fast! Seal this exclusive optimization deal crafted especially for you before slots run out.
Don't wait; grab this limited opportunity to ascent the SEO ladder— Let’s talk!
John Doe
www.AcmeDigitalAgency.com
Overcoming Objections: Addressing Dental Clinics' Concerns About SEO
Having a strong understanding of SEO's value proposition is key, but be prepared to address common objections dental clinics might raise during your pitch. Here are the top 3 concerns and how to counter them effectively:
Objection #1: SEO Takes Too Long to See Results.
Response: While SEO is a long-term strategy, some results can be seen within a few months, especially for local dental clinics. However, transparency is key. Set realistic expectations, outlining a timeline for improvement and focusing on key metrics that demonstrate progress, like keyword rankings and website traffic growth. Emphasize that SEO is an ongoing process, but unlike PPC advertising, results are sustainable and continue to deliver value over time.
Objection #2: We Already Tried SEO in the Past, and It Didn't Work.
Response: Unfortunately, not all SEO is created equal. Shady tactics and black-hat techniques can actually harm a website's ranking. Explain your agency's commitment to white-hat SEO practices that adhere to Google's guidelines. Showcase your success stories with other dental clinics and emphasize your data-driven approach that tracks progress and ensures long-term growth.
Objection #3: Our Marketing Budget is Tight. Can We Afford SEO?
Response: SEO offers a high return on investment (ROI) compared to traditional marketing methods. Highlight the cost-effectiveness of SEO, particularly when contrasted with ongoing PPC spend. Frame SEO as an investment in the clinic's long-term success, generating a steady stream of qualified leads over time. Offer flexible pricing models or tiered packages that cater to different budget needs.
Remember, competition is fierce in the dental industry. By effectively addressing these concerns and showcasing the unique value proposition of SEO for dental clinics, your marketing agency can position itself as a trusted advisor, separating you from the pack and converting hesitant dental practices into long-term SEO clients.
