Find SMBs with the Greatest Need for Your Cybersecurity Solutions
Quickly and precisely build your TAM with the SMB prospects that have a clear need for your specific Cybersecurity solution, are “technology and operationally forward” and have a history of spending to grow their business.
The majority of SMBs (83%) have at least some of their operations online; of those, nearly all (95%) moved a portion of their operations online in the past year (SMB Trends Report, 5th Edition,Salesforce). While safety and convenience for customers and employees is driving this shift, it is also exposing SMBs to cybersecurity threats.
Alongside eCommerce adoption and employee engagement requirements, SMBs are getting more focused on data security and taking action to ensure their customers’ and employees’ information is safe. As per the salesforce report, ‘growing’ SMBs are particularly focused on managing their cyber risks than their stagnant/declining counterparts and are more inclined to take action to secure their business online.
Although the market is primed more than ever, how do you build your TAM with the SMB accounts that will likely buy your Cybersecurity solutions?
Use Account Intelligence data to find SMBs that have a clear need for your specific Cybersecurity solution, are “technology and operationally forward” and have a history of spending to grow their business.
BuzzBoard’s AI-powered discovery bots constantly comb the digital footprints of 30+ million SMBs to collect ‘digiographics’ about the SMBs, their operations and infrastructure. The bots acquire thousands of signals per SMB, including many on Cybersecurity.
Explore this report to learn about BuzzBoard’s Cybersecurity tuned ‘Filter Stack’ to size-up the revenue opportunity for your Cybersecurity solutions.
To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence data from BuzzBoard—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.
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