Sub Zero Heating & Air Conditioning
4555 Groves Rd #13, Columbus, OH 43232
www.subzerocomfort.com
Business overview
Since 2008, Sub Zero Heating and Air Conditioning has been Columbus's trusted HVAC contractor offering reliable, professional, and safe contracting services. Over a decade of providing quality installations and dependable service has earned Sub Zero the reputation for doing the job right the first time.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Sub Zero Heating & Air Conditioning has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Sub Zero Heating & Air Conditioning provide?
Subzero offers HVAC services for homes and businesses, including installation, repair, and maintenance. As a Bryant® dealer, it provides a wide range of Bryant products like air conditioners, heat pumps, air handlers, gas furnaces, hybrid heat systems, air cleaners, thermostats, air purifiers, ductless systems, humidifiers, and variable-speed systems.
How does Sub Zero Heating & Air Conditioning differentiate its brand identity, and what unique selling points do they use?
Quality Contracting at Competitive Rates: Sub Zero offers competitive rates and prefers to install Bryant or Daikin but can work with a variety of equipment brands.
Preferred Equipment: Sub Zero prefers to install Bryant or Daikin equipment but is capable of servicing and installing any equipment brand.
Maintenance: Sub Zero emphasizes the importance of maintenance to ensure optimal performance and longevity of HVAC systems. They offer maintenance contracts for homes and businesses.
Local Expert Committed to Excellence: Sub Zero has been recognized as a top HVAC contractor in Columbus since 2008, providing a wide range of contracting services for clients' remodeling and repairing needs.
Businesses similar to Sub Zero Heating & Air Conditioning
85/100
BuzzScore
69/100
BuzzScore
77/100
BuzzScore
What value proposition does Sub Zero Heating & Air Conditioning offer, and how well do they communicate it through their messaging?
Sub Zero Heating & Air Conditioning positions itself as a trusted local expert dedicated to providing quality contracting services for over a decade. They emphasize their commitment to excellence, competitive rates, and customer satisfaction across all their communication and marketing materials.
What keywords is Sub Zero Heating & Air Conditioning targeting for SEO?
The content utilizes relevant keywords throughout, with "HVAC" appearing 22 times, indicating a focus on optimizing for this term. Additionally, the presence of location-specific phrases like "Columbus and the surrounding communities" enhances local SEO efforts.
However, the content lacks a clear focus on specific keywords, such as "HVAC repair" or "AC maintenance." Incorporating targeted keywords into page titles, headings, and throughout the text would improve the SEO strength of the website and help it rank higher in search results for relevant queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business showcases strengths in its technical SEO aspects with the implementation of essential elements such as headings, rich snippets, RobotsTxt, and SitemapXml. These optimizations enhance the website's visibility and crawlability by search engines. Additionally, the business has a responsive design, ensuring accessibility across various devices.
However, the business may benefit from further optimization in certain areas. The lack of a blog limits the generation of valuable content that can attract organic traffic and establish the business as an authority in the industry. Furthermore, the absence of Meta Description Optimization suggests that the business is missing an opportunity to entice users with compelling summaries that increase click-through rates in search results.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing, and an active Nextdoor listing. This indicates that the business is actively engaging with potential customers on popular local platforms.
However, the business lacks a presence on several key social media platforms, such as Facebook, Instagram, and Pinterest. These platforms offer opportunities to connect with a wider audience, showcase products and services, and build brand loyalty. The absence of a presence on these platforms may limit the business's ability to reach potential customers and grow its online following.
In conclusion, Sub Zero Heating and Air Conditioning effectively utilizes relevant keywords and optimizes its technical SEO aspects, but could enhance its SEO strength with specific keyword targeting and blog content creation. The business maintains a strong online presence with claimed local listings but could expand its reach by establishing a presence on key social media platforms. The various marketing elements discussed, including competitive pricing, quality contracting services, preferred equipment, and maintenance contracts, contribute to the company's reputation as a trusted HVAC contractor in Columbus.
