Stoney's Rv
11510 E Pike Rd, Cambridge, OH 43725
www.stoneysrv.com
Business overview
Established in 1984, Stoney’s RV is a family owned and operated business that has now grown into one of Ohio’s largest RV dealers. With years of experience, Stoney’s RV provides the lowest pricing and exceptional customer service in the industry.
Their business comes under the category of Automobile - Dealers.
BuzzScore
75Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Stoney's Rv has an estimated digital health score of 75 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Stoney's Rv provide?
Stoney’s RV offers a vast inventory of new and used RVs, including travel trailers, fifth wheels, park models, truck campers, hybrid expandable trailers, toy haulers, tent campers, utility trailers, and cargo trailers. They also provide extended warranties, tire and wheel coverage, and service and repair for all types of RVs.
How does Stoney's Rv differentiate its brand identity, and what unique selling points do they use?
Extensive Inventory: They maintain a large inventory of new and used RVs to cater to diverse customer needs.
Lowest Prices: Stoney's RV is known for offering the lowest prices on RVs.
Full-Service Dealership: Stoney's RV is a full-service dealership that offers sales, service, and repairs for all makes and models of RVs.
Exceptional Customer Service: They prioritize excellent customer service throughout the buying and ownership experience.
What value proposition does Stoney's Rv offer, and how well do they communicate it through their messaging?
Stoney’s RV emphasizes providing the lowest prices, exceptional customer service, and a comprehensive selection of RVs. Their tagline, “Ohio’s Largest RV Dealer,” reflects their commitment to being the leading provider of recreational vehicles in the state.
What keywords is Stoney's Rv targeting for SEO?
The website effectively uses the primary keywords "RV" and "Cambridge, OH" in the titles, headings, and body text. The secondary keywords "travel trailers," "fifth wheels," "sales," and "service" are also mentioned throughout the content.
However, there is room for improvement in terms of keyword density. The keywords could be used more frequently and naturally throughout the text to further optimize the website for relevant search queries. Additionally, incorporating the keywords into the image alt tags and meta descriptions would further enhance the website's visibility in search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has strengths in optimizing its website structure with headings, meta descriptions, and robots.txt. It also ensures website accessibility by being responsive. The inclusion of a sitemap.xml further aids search engines in crawling and indexing the website effectively.
However, the business lacks rich snippets, which provide additional information to search results. The absence of a blog limits the opportunity to create valuable content that can attract organic traffic. Google Ads data is unavailable, so it's not possible to assess the effectiveness of paid advertising campaigns. Organic traffic and keyword information is also missing, making it difficult to evaluate the website's SEO performance.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing and a Facebook Business Page. Having a claimed GMB listing ensures that potential customers can easily find relevant business information, such as location and contact details, on Google Search and Maps. The Facebook Business Page provides a platform for customer engagement, reviews, and updates. The medium number of Facebook page likes indicates a moderate level of community engagement.
However, the business lacks an Instagram page, which is a significant weakness considering the platform's high popularity for business promotion and customer engagement. Additionally, the business does not have a listing on Nextdoor, a platform that can be useful for local business visibility and community involvement. The absence of Pinterest page further limits the reach of the business on another popular social media platform used for visual content sharing and product discovery.
In conclusion, Stoney's RV effectively utilizes various marketing elements to reach its target audience. The website optimizes its structure for search engines and incorporates primary and secondary keywords. The business maintains a strong online presence through its claimed Google My Business listing and Facebook Business Page, providing convenient access to potential customers. However, there is room for improvement in keyword density and the inclusion of additional social media platforms such as Instagram, Nextdoor, and Pinterest to further enhance its online visibility and customer engagement.
