Business overview
Smylie One has been providing heating, cooling, and plumbing services to Northeast Ohio and surrounding communities for over 67 years. They are known for their commitment to providing excellent customer service, and their team of skilled technicians is available 24/7 for emergency repairs. Smylie One offers a wide range of services, including furnace and air conditioner installation, repair, and maintenance, as well as plumbing services such as water heater installation and repair, drain cleaning, and sewer line repair.
Smylie One is a family-owned and operated business, and they are committed to providing their customers with the best possible experience. They offer a satisfaction guarantee on all of their work, and they are always looking for ways to improve their services.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
67Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Smylie One Heating, Cooling & Plumbing has an estimated digital health score of 67 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Smylie One Heating, Cooling & Plumbing provide?
Smylie One Heating, Cooling, and Plumbing offers a wide range of services to meet the needs of their customers. These services include:
- Heating: furnace installation, repair, and maintenance
- Cooling: air conditioner installation, repair, and maintenance
- Plumbing: water heater installation and repair, drain cleaning, sewer line repair, and more
Smylie One is committed to providing their customers with the best possible service, and they offer a satisfaction guarantee on all of their work.
How does Smylie One Heating, Cooling & Plumbing differentiate its brand identity, and what unique selling points do they use?
Whatever It Takes®: Smylie One is dedicated to providing their customers with the best possible experience.
The good guys at Smylie One have you covered: Smylie One's team of skilled technicians is available 24/7 for emergency repairs.
Round-The-Clock Heating, Cooling & Plumbing Services: Smylie One offers a wide range of services to meet the needs of their customers.
Service with a Smylie: Smylie One is known for their commitment to providing excellent customer service.
Businesses similar to Smylie One Heating, Cooling & Plumbing
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BuzzScore
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BuzzScore
What value proposition does Smylie One Heating, Cooling & Plumbing offer, and how well do they communicate it through their messaging?
Smylie One's brand is built on a commitment to providing excellent customer service. They offer a satisfaction guarantee on all of their work, and they are always looking for ways to improve their services. Their team of skilled technicians is available 24/7 for emergency repairs, and they offer a wide range of services to meet the needs of their customers. Smylie One is a family-owned and operated business, and they are committed to providing their customers with the best possible experience.
What keywords is Smylie One Heating, Cooling & Plumbing targeting for SEO?
The website effectively uses the term "Smylie One" as a primary keyword throughout the content, including the header, titles, and body text. This consistency helps establish "Smylie One" as a relevant topic for search engines.
However, the website could use more specific secondary keywords that target specific services or products offered by Smylie One. The content mentions various services like furnace installation, heating and cooling, plumbing, and air quality, but it does not explicitly use these terms as keywords. Incorporating such keywords would improve the website's relevance for these specific search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has implemented several SEO best practices that contribute to its strengths, such as having a blog, headings, a responsive website, a robots.txt file, and a Sitemap.xml file. These elements enhance the visibility and accessibility of the website to search engines and users.
However, there are some areas where the business could improve its SEO strategy. The website lacks meta description optimization, which provides a concise summary of the page's content and can significantly impact search engine rankings and user engagement. Additionally, the analysis does not provide information on rich snippets, Google AdWords cost, Google Ads traffic, Google Ads keywords, Google organic traffic, or Google organic cost, which limits the ability to fully assess the website's SEO performance and identify other potential areas for improvement.
How is their online presence, including social media profiles?
The business has a claimed Google My Business listing and a Nextdoor listing, ensuring visibility on key local search platforms. Additionally, it has a Facebook Business Page, albeit with low likes. These strengths establish a presence on essential online directories and social media platforms.
However, the business lacks an Instagram and Pinterest presence, which can limit its reach on popular social media channels. The low Facebook page likes further indicate limited engagement and potential for online growth. This lack of a comprehensive social media strategy may hinder the business's ability to effectively connect with its target audience online.
Smylie One effectively combines marketing elements such as consistent keyword optimization, solid SEO practices, and a presence on local search platforms and essential social media channels. By incorporating specific secondary keywords, optimizing meta descriptions, and utilizing rich snippets, the website can further enhance its search engine visibility and relevance. Expanding its social media presence on platforms like Instagram and Pinterest will enable the business to connect with a broader audience and drive engagement. Together, these efforts will amplify Smylie One's online presence, attract potential customers, and solidify its competitive position in the heating, cooling, and plumbing industry.