Business overview

Roughin' It Inc. is a family-owned RV, camper, and motorcycle sales and service dealer located in Madison, OH. Since its inception in 2018, the business has grown exponentially, expanding its inventory to over 100 units and acquiring a second building with an indoor service area. The company specializes in providing financing options, making it easier for customers to purchase their dream vehicles. Roughin' It Inc. prides itself on its commitment to offering the best units at competitive prices, providing excellent customer service, and ensuring that every customer finds the perfect fit for their needs.

Roughin' It Inc. is a family-owned RV, camper, and motorcycle sales and service dealer located in Madison, OH. Since its inception in 2018, the business has grown exponentially, expanding its inventory to over 100 units and acquiring a second building with an indoor service area. The company specializes in providing financing options, making it easier for customers to purchase their dream vehicles. Roughin' It Inc. prides itself on its commitment to offering the best units at competitive prices, providing excellent customer service, and ensuring that every customer finds the perfect fit for their needs.

Their business comes under the category of Automobile - Dealers.

BuzzScore

70

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Roughin' It Rv And Motorcycle Sales And Service has an estimated digital health score of 70 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Roughin' It Rv And Motorcycle Sales And Service provide?

Roughin' It Inc. offers a wide range of RVs, travel trailers, motorcycles, powersports, golf carts, and anything related. They specialize in the sale and service of these vehicles, handling the financing process for their customers.

Roughin' It Inc. offers a wide range of RVs, travel trailers, motorcycles, powersports, golf carts, and anything related. They specialize in the sale and service of these vehicles, handling the financing process for their customers.

How does Roughin' It Rv And Motorcycle Sales And Service differentiate its brand identity, and what unique selling points do they use?

Family-owned: Roughin' It Inc. is a family-owned business that values customer satisfaction and personalized service.

Wide range: Roughin' It Inc. has a wide range of inventory to choose from, catering to the diverse needs of their customers.

Competitive prices: They offer competitive prices on all their products, making it easier for customers to purchase their desired vehicles.

Financing options: The company provides financing options to make it easier for customers to purchase their dream vehicles.

What value proposition does Roughin' It Rv And Motorcycle Sales And Service offer, and how well do they communicate it through their messaging?

Roughin' It Inc.'s messaging focuses on providing freedom and making lifelong memories through their products. They emphasize the importance of quality, reliability, value, and customer satisfaction in both sales and service. The company's commitment to offering a 90-day limited warranty on used trailers, motorhomes, and street bikes reflects their dedication to providing peace of mind and ensuring customer satisfaction.

Roughin' It Inc.'s messaging focuses on providing freedom and making lifelong memories through their products. They emphasize the importance of quality, reliability, value, and customer satisfaction in both sales and service. The company's commitment to offering a 90-day limited warranty on used trailers, motorhomes, and street bikes reflects their dedication to providing peace of mind and ensuring customer satisfaction.

What keywords is Roughin' It Rv And Motorcycle Sales And Service targeting for SEO?

The content effectively incorporates primary keywords such as "RV," "Motorcycle," "Sales," and "Service" throughout the text, enhancing its relevance for search engines. The inclusion of specific location-based keywords like "Madison, OH" also improves local SEO visibility.

However, there is room for improvement in using secondary keywords. While the content mentions "Powersports," "Campers," and "Motorsports," these terms could be utilized more strategically throughout the text, including in headings, subheadings, and product descriptions, to further strengthen the website's relevance for these related search queries.

The content effectively incorporates primary keywords such as "RV," "Motorcycle," "Sales," and "Service" throughout the text, enhancing its relevance for search engines. The inclusion of specific location-based keywords like "Madison, OH" also improves local SEO visibility. However, there is room for improvement in using secondary keywords. While the content mentions "Powersports," "Campers," and "Motorsports," these terms could be utilized more strategically throughout the text, including in headings, subheadings, and product descriptions, to further strengthen the website's relevance for these related search queries.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has optimized their website for SEO by including headings and meta descriptions. Additionally, the website is responsive, which means it will display well on all devices. The inclusion of a robots.txt file and a sitemap.xml file will help search engines crawl and index the website more effectively.

However, the business could improve its SEO by creating a blog, which would allow them to publish fresh content regularly. Additionally, adding rich snippets to the website would make the search results more informative and visually appealing.

The business has optimized their website for SEO by including headings and meta descriptions. Additionally, the website is responsive, which means it will display well on all devices. The inclusion of a robots.txt file and a sitemap.xml file will help search engines crawl and index the website more effectively. However, the business could improve its SEO by creating a blog, which would allow them to publish fresh content regularly. Additionally, adding rich snippets to the website would make the search results more informative and visually appealing.

How is their online presence, including social media profiles?

The business has a strong online presence with claimed listings on Google My Business and Facebook. The Facebook page has a medium number of likes, indicating a moderate level of engagement. The presence on Instagram is also positive, with an active page.

However, the business does not have a listing on Nextdoor, which may limit its visibility to local customers. The Instagram page has a low number of followers, suggesting that the business could benefit from increased marketing efforts on this platform. Additionally, the business does not have a Pinterest page, which could be a missed opportunity for reaching a wider audience.

The business has a strong online presence with claimed listings on Google My Business and Facebook. The Facebook page has a medium number of likes, indicating a moderate level of engagement. The presence on Instagram is also positive, with an active page. However, the business does not have a listing on Nextdoor, which may limit its visibility to local customers. The Instagram page has a low number of followers, suggesting that the business could benefit from increased marketing efforts on this platform. Additionally, the business does not have a Pinterest page, which could be a missed opportunity for reaching a wider audience.

Roughin' It Inc.'s marketing strategy encompasses various elements to effectively reach its target audience. The family-owned business leverages its focus on customer satisfaction to build positive word-of-mouth referrals. Competitive pricing and a wide product range cater to diverse customer needs. Financing options enhance accessibility, while the emphasis on quality, reliability, and customer service fosters trust. The company's website incorporates SEO best practices, including keywords and a responsive design, to improve online visibility. Further optimization measures, such as blog creation and rich snippets, could strengthen the website's ranking. Roughin' It Inc.'s active presence on Google My Business, Facebook, and Instagram allows them to engage with potential customers. However, exploring additional platforms like Nextdoor and Pinterest could expand their reach and enhance brand recognition.

Roughin' It Inc.'s marketing strategy encompasses various elements to effectively reach its target audience. The family-owned business leverages its focus on customer satisfaction to build positive word-of-mouth referrals. Competitive pricing and a wide product range cater to diverse customer needs. Financing options enhance accessibility, while the emphasis on quality, reliability, and customer service fosters trust. The company's website incorporates SEO best practices, including keywords and a responsive design, to improve online visibility. Further optimization measures, such as blog creation and rich snippets, could strengthen the website's ranking. Roughin' It Inc.'s active presence on Google My Business, Facebook, and Instagram allows them to engage with potential customers. However, exploring additional platforms like Nextdoor and Pinterest could expand their reach and enhance brand recognition.

To strengthen their online presence, Roughin' It Rv And Motorcycle Sales And Service can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.