Business overview

With over 20 years of experience in the automotive industry, RELIC, formerly known as Classic Cars of Houston, is a renowned builder and manufacturer of custom and restored classic cars. Boasting a 30,000 sq ft factory and a team of skilled professionals, RELIC is dedicated to transforming automotive dreams into reality through innovative reinvention, blending old-world craftsmanship with modern design and engineering. This commitment to excellence has earned RELIC numerous awards and international recognition.

With over 20 years of experience in the automotive industry, RELIC, formerly known as Classic Cars of Houston, is a renowned builder and manufacturer of custom and restored classic cars. Boasting a 30,000 sq ft factory and a team of skilled professionals, RELIC is dedicated to transforming automotive dreams into reality through innovative reinvention, blending old-world craftsmanship with modern design and engineering. This commitment to excellence has earned RELIC numerous awards and international recognition.

Their business comes under the category of Automobile - Repairs & Services.

BuzzScore

74

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

RELIC has an estimated digital health score of 74 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does RELIC provide?

RELIC offers three types of classic car restoration services: * Complete, ground-up builds from $325,000 * Mechanical restomod upgrades from $99,000 * Classic car restoration by RELIC from $250,000

RELIC offers three types of classic car restoration services: * Complete, ground-up builds from $325,000 * Mechanical restomod upgrades from $99,000 * Classic car restoration by RELIC from $250,000

How does RELIC differentiate its brand identity, and what unique selling points do they use?

Cutting-Edge Technology: RELIC leverages advanced technologies such as 3D printing, 3D scanning, and CNC milling to ensure precision and accuracy in their restoration and customization projects.

Award-Winning Builds: RELIC's exceptional work has been recognized with numerous awards, showcasing their commitment to quality and innovation.

Custom Classic Cars: RELIC specializes in creating one-of-a-kind custom classic cars that combine the iconic aesthetics of classic vehicles with modern performance and reliability.

Expert Craftsmanship: RELIC's team of skilled artisans and engineers meticulously restore and transform classic cars, blending old-world craftsmanship with cutting-edge design.

Businesses similar to RELIC

54/100

BuzzScore

57/100

BuzzScore

What value proposition does RELIC offer, and how well do they communicate it through their messaging?

RELIC's unique value proposition lies in its ability to seamlessly blend the timeless appeal of classic cars with the advancements of modern engineering. The company's messaging emphasizes the passion and dedication of its team, who are driven to create truly exceptional custom vehicles that honor the past while embracing the future.

RELIC's unique value proposition lies in its ability to seamlessly blend the timeless appeal of classic cars with the advancements of modern engineering. The company's messaging emphasizes the passion and dedication of its team, who are driven to create truly exceptional custom vehicles that honor the past while embracing the future.

What keywords is RELIC targeting for SEO?

The website content provided effectively utilizes keywords related to classic car restoration, customization, and modernization. The use of terms like "restomod," "classic car restoration," and "custom car" throughout the content helps boost the website's visibility for relevant search queries.

However, there's an opportunity to further optimize the content for specific keywords. While the term "restomod" appears frequently, variations of this term, such as "restored custom build" or "classic car modification," could be incorporated to target a wider range of user search intents. Including these variations will enhance the content's relevance and increase its chances of ranking for long-tail keywords.

The website content provided effectively utilizes keywords related to classic car restoration, customization, and modernization. The use of terms like "restomod," "classic car restoration," and "custom car" throughout the content helps boost the website's visibility for relevant search queries. However, there's an opportunity to further optimize the content for specific keywords. While the term "restomod" appears frequently, variations of this term, such as "restored custom build" or "classic car modification," could be incorporated to target a wider range of user search intents. Including these variations will enhance the content's relevance and increase its chances of ranking for long-tail keywords.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has strengths in its headings optimization, meta description optimization, responsiveness, and rich snippets. This indicates a solid foundation for SEO, ensuring that the website is easily accessible and discoverable by search engines.

However, the business lacks a blog, a sitemap.xml, and organic keywords. The absence of a blog limits the opportunity for content marketing and keyword targeting. The lack of a sitemap.xml can hinder search engines from effectively crawling and indexing all pages on the website, potentially impacting visibility. The absence of organic keywords suggests limited organic search traffic and potential missed opportunities for ranking higher in search results pages.

The business has strengths in its headings optimization, meta description optimization, responsiveness, and rich snippets. This indicates a solid foundation for SEO, ensuring that the website is easily accessible and discoverable by search engines. However, the business lacks a blog, a sitemap.xml, and organic keywords. The absence of a blog limits the opportunity for content marketing and keyword targeting. The lack of a sitemap.xml can hinder search engines from effectively crawling and indexing all pages on the website, potentially impacting visibility. The absence of organic keywords suggests limited organic search traffic and potential missed opportunities for ranking higher in search results pages.

How is their online presence, including social media profiles?

The business has a strong presence on social media, with both Facebook and Instagram having a large number of followers and likes. The business has also claimed its Google My Business listing and is active on Nextdoor, which helps it reach local customers.

However, the business does not have a presence on Pinterest, which is a popular platform for sharing visual content such as recipes and home decor ideas. This could be a missed opportunity for the business to reach a wider audience and promote its products or services.

The business has a strong presence on social media, with both Facebook and Instagram having a large number of followers and likes. The business has also claimed its Google My Business listing and is active on Nextdoor, which helps it reach local customers. However, the business does not have a presence on Pinterest, which is a popular platform for sharing visual content such as recipes and home decor ideas. This could be a missed opportunity for the business to reach a wider audience and promote its products or services.

In summary, RELIC's marketing strategy effectively employs keywords and optimizes headings and meta descriptions for SEO visibility. Its strong social media presence and local business listings enhance brand awareness and accessibility. However, to maximize its marketing potential, RELIC should consider expanding its keyword strategy, establishing a blog for content marketing, creating a sitemap for improved indexing, and exploring additional social media platforms like Pinterest to reach a broader audience.

In summary, RELIC's marketing strategy effectively employs keywords and optimizes headings and meta descriptions for SEO visibility. Its strong social media presence and local business listings enhance brand awareness and accessibility. However, to maximize its marketing potential, RELIC should consider expanding its keyword strategy, establishing a blog for content marketing, creating a sitemap for improved indexing, and exploring additional social media platforms like Pinterest to reach a broader audience.

To strengthen their online presence, RELIC can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.