Business overview
Raabe Motor Sales is a Ford dealership located in Delphos, Ohio. They have been in business for many years and have earned Ford's Highly coveted President's Award for an amazing 13th time in 2023. Their mission is to continually evolve to serve your automotive needs and their vision is to be the #1 Recommended Ford dealer in the area. They are committed to providing genuine care, transparent information, and zero pressure to purchase. They offer a variety of services including sales, service, and parts. They are dedicated to providing excellent customer service and making sure that your car buying experience is as easy and enjoyable as possible.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
69Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Raabe Ford Service has an estimated digital health score of 69 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Raabe Ford Service provide?
Raabe Motor Sales offers a variety of products and services to meet your automotive needs. They offer new and used vehicles, as well as certified pre-owned vehicles. They also offer a variety of services, including sales, service, and parts. They are committed to providing excellent customer service and making sure that your car buying experience is as easy and enjoyable as possible.
How does Raabe Ford Service differentiate its brand identity, and what unique selling points do they use?
Genuine Care: Providing the utmost care for your automotive needs
Zero Pressure to Purchase: No pressure sales tactics, allowing you to make your decision without feeling rushed.
Transparent Information: Providing clear and honest information to help you make informed decisions.
100% Digital Tools: Utilizing digital tools for financing and insuring your vehicle to enhance convenience and security.
What value proposition does Raabe Ford Service offer, and how well do they communicate it through their messaging?
Raabe Motor Sales is committed to providing a consistent and positive brand experience for all of their customers. They believe in genuine care, transparent information, and zero pressure to purchase. They want you to feel comfortable and confident when you do business with them. They are also committed to evolving to meet the changing needs of their customers. They are constantly looking for ways to improve their services and make your car buying experience better.
What keywords is Raabe Ford Service targeting for SEO?
The website content effectively utilizes the primary keyword "Raabe Ford" throughout the page, making it easy for search engines to identify the main focus of the dealership. Additionally, the content includes the location and contact information, which are essential for local SEO.
However, there is room for improvement in incorporating secondary keywords related to specific vehicles and services. By including popular models like Ford F-150 or Explorer, and emphasizing services such as oil changes or tire replacements, the website can target a wider range of potential customers and improve its visibility for relevant searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with the presence of a blog, headings, rich snippets, RobotsTxt, and SitemapXml. The implementation of rich snippets helps the business stand out in search engine results pages (SERPs) with additional information, potentially increasing click-through rates. The business also demonstrates mobile-friendliness with responsive design, which is crucial for providing a seamless user experience across devices.
However, the business may consider optimizing its Meta descriptions to provide concise and engaging summaries of page content, attracting users and search engines alike. Additionally, Google Organic Traffic and Google Organic Cost are not provided, so it's difficult to assess the business's organic performance and the potential return on investment (ROI) from its SEO efforts.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing and a Nextdoor listing. It also has a Facebook business page with a medium number of likes. This indicates that the business is actively engaging with potential customers online.
However, the business does not have an Instagram or Pinterest page. This is a missed opportunity to reach a wider audience, as these platforms are popular for businesses to showcase their products or services. Additionally, the Facebook page only has a medium number of likes, which suggests that the business could be doing more to promote its page and engage with followers.
In conclusion, Raabe Motor Sales effectively employs various marketing elements to enhance its visibility and brand reputation. The use of primary and secondary keywords, SEO-optimized content, rich snippets, and responsive design contributes to their strong online presence. However, optimizing Meta descriptions, leveraging additional social media platforms, and maintaining a significant following on existing platforms would further amplify their marketing efforts and drive customer engagement.