Mike Bass Ford, Inc.
5050 Detroit Rd, Sheffield Village, OH 44035
www.mikebassford.net
Business overview
Mike Bass Ford is a Ford dealership located in Sheffield Village, Ohio. The dealership is committed to providing the best vehicles and service possible to the dealership area and strives to provide an opulent service experience to its customers. The dealership has experienced sales and service staff available to help customers find and maintain their next vehicle.
Their business comes under the category of Automobile - Dealers.
BuzzScore
74Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Mike Bass Ford, Inc. has an estimated digital health score of 74 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Mike Bass Ford, Inc. provide?
Mike Bass Ford offers a wide range of products and services, including new and used vehicles, vehicle service and maintenance, and financing. The dealership also offers a variety of specials and incentives, such as discounts on new vehicles and service specials.
How does Mike Bass Ford, Inc. differentiate its brand identity, and what unique selling points do they use?
Premier Service: Mike Bass Ford is committed to providing the best vehicles and service possible to the dealership area.
What value proposition does Mike Bass Ford, Inc. offer, and how well do they communicate it through their messaging?
Mike Bass Ford's unique value proposition is its commitment to providing the best vehicles and service possible to the dealership area. The dealership's messaging consistently emphasizes its dedication to customer satisfaction and its commitment to providing a lifelong partnership with its customers.
What keywords is Mike Bass Ford, Inc. targeting for SEO?
The content effectively uses the primary keyword "Mike Bass Ford" and the secondary keyword "Sheffield Village, OH" throughout the header, page titles, and contact information. This repetition helps establish the dealership's location and identity for search engines.
However, the content could benefit from including more relevant keywords throughout the body of the page. Specific model names, vehicle features, or services offered by the dealership would enhance the keyword density and relevance for potential customers searching for those products or services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has a strong SEO foundation with headings and meta description optimization. The website is also responsive, which ensures a positive user experience on various devices. Additionally, the presence of a RobotsTxt file and a SitemapXml file aids search engines in crawling and indexing the website effectively.
However, there are some weaknesses that can be addressed. The website lacks a blog, which is a valuable asset for creating fresh content and attracting organic traffic. Moreover, the absence of rich snippets limits the website's visibility and click-through rate in search results. The limited number of Google Ads keywords also suggests that the business should consider expanding its online advertising efforts.
How is their online presence, including social media profiles?
The business has a good online presence, claiming its Google My Business listing and creating pages on Facebook and Instagram. This indicates that the business understands the importance of digital marketing and is actively trying to reach potential customers online. The medium level of Facebook page likes suggests that the business has a decent following on this platform.
However, there are some areas where the business's online presence could be improved. The Instagram page has a low number of followers, which may indicate that the business is not actively promoting this platform or engaging with its followers. Additionally, the business does not have a Pinterest page, which could be a missed opportunity to reach potential customers who are interested in visual content.
In summary, Mike Bass Ford's marketing strategy encompasses various elements, including a strong focus on customer service through its "Premier Service" initiative, consistent brand messaging emphasizing quality and lifelong partnerships, and an optimized website with relevant keywords and SEO techniques. However, to enhance its digital presence, the dealership could consider expanding its content creation through a blog, incorporating rich snippets for improved search visibility, and exploring additional social media platforms like Pinterest to connect with a wider audience and drive traffic to its website.
