Business overview
Mac Haik Ford Pasadena is a trusted Ford dealership near Pasadena, TX, offering a variety of new and used Ford cars for sale. They have a Ford Service Center to help keep your Ford running like new for mile after mile in Texas. Their sales staff will help find the new Ford vehicle finance offer that's right for your needs, and their Ford financing team will help find a lease or loan that fits your budget.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
66Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Mac Haik Ford Pasadena has an estimated digital health score of 66 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Mac Haik Ford Pasadena provide?
- New Ford cars for sale
- Used cars for sale
- Ford Service Center
How does Mac Haik Ford Pasadena differentiate its brand identity, and what unique selling points do they use?
Businesses similar to Mac Haik Ford Pasadena
92/100
BuzzScore
75/100
BuzzScore
74/100
BuzzScore
What value proposition does Mac Haik Ford Pasadena offer, and how well do they communicate it through their messaging?
Mac Haik Ford Pasadena is committed to providing a hassle-free car-shopping experience with upfront, competitive pricing. Their friendly staff is dedicated to helping customers find the right Ford vehicle and financing options that fit their needs and budget.
What keywords is Mac Haik Ford Pasadena targeting for SEO?
The website content effectively uses the primary keyword "Mac Haik Ford Pasadena" throughout the pages, establishing a strong connection with the dealership's brand and location. Additionally, the use of relevant keywords such as "new vehicles," "used cars," "Ford service," and "finance options" is well-distributed, indicating a comprehensive approach to targeting potential customers. The repetition of these keywords in various sections, including the dealership's name, services, and financing options, helps the website rank higher for relevant search queries.
However, there is an opportunity to improve the website's SEO by incorporating more long-tail keywords that are specific to the dealership's offerings. For instance, including keywords such as "Ford dealership near Pasadena, TX," "used Ford car financing," or "schedule Ford service appointment" can further enhance the website's visibility for potential customers searching for these specific services or products. Additionally, optimizing page titles and meta descriptions to include relevant keywords can further strengthen the website's presence in search engine results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with the implementation of essential technical elements such as a well-structured blog, optimized headings, rich snippets, a robots.txt file, and an XML sitemap. These elements enhance website visibility, crawlability, and user engagement. Additionally, the business has a significant organic keyword profile with 198 paid keywords and an estimated organic traffic value between $5K and $20K, indicating a strong organic search presence.
However, there are a few areas for improvement. The lack of meta description optimization presents a missed opportunity to provide compelling summaries of web pages, which can impact click-through rates and search rankings. The absence of information on Google Ads cost, traffic, and organic keywords makes it difficult to assess the overall effectiveness of the business's paid advertising strategy and its contribution to website traffic.
How is their online presence, including social media profiles?
The business has a strong online presence with claimed Google my business and Facebook business page. The business is also active on Instagram. This indicates a well-rounded approach to reaching customers across multiple platforms.
However, the business does not have a Nextdoor listing or a Pinterest page. Additionally, the Instagram page has a low follower count. These factors could limit the business's reach and engagement with potential customers.
Mac Haik Ford Pasadena strategically leverages various marketing elements to attract and engage customers. Their commitment to upfront pricing, courteous staff, exceptional service, and brand consistency creates a seamless customer experience. The effective use of keywords throughout the website enhances SEO visibility, while the strong organic keyword profile and paid advertising efforts contribute to a robust online presence. Additionally, their active engagement on Google My Business, Facebook, and Instagram demonstrates a multi-platform approach for reaching target audiences.