Business overview
Lightning Lizard Auto Sales LLC is a family-owned business that has been in the auto sales industry since 1997. They offer low rates for great credit and bad credit customers, and they guarantee financing as long as the customer can prove their income. Unlike other independent used car dealerships, Lightning Lizard inspects and details all vehicles that are 15 years old or newer and have under 150,000 miles, and they offer a free 90-day or 4,500-mile powertrain warranty on these vehicles. Lightning Lizard also buys cars from customers looking to get some quick cash for their vehicle the same day. Lightning Lizard is located at Wintersville Oh. 43953 and is available by phone at .
Their business comes under the category of Automobile - Dealers.
BuzzScore
57Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Lightning Lizard Auto Sales has an estimated digital health score of 57 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Lightning Lizard Auto Sales provide?
Lightning Lizard Auto Sales LLC offers a variety of used cars, trucks, and SUVs. They also offer financing for customers with all types of credit, and they have a 90-day or 4,500-mile powertrain warranty on all vehicles that are 15 years old or newer and have under 150,000 miles.
How does Lightning Lizard Auto Sales differentiate its brand identity, and what unique selling points do they use?
90-day or 4,500-mile powertrain warranty: Lightning Lizard Auto Sales LLC offers a free 90-day or 4,500-mile powertrain warranty on all vehicles that are 15 years old or newer and have under 150,000 miles.
Low rates for all credit types: Lightning Lizard Auto Sales LLC offers low rates for great credit and bad credit customers.
Family owned and operated: Lightning Lizard Auto Sales LLC is a family-owned and operated business, with both father and son operating the dealership.
Guaranteed financing: Lightning Lizard Auto Sales LLC guarantees financing as long as the customer can prove their income.
What value proposition does Lightning Lizard Auto Sales offer, and how well do they communicate it through their messaging?
Lightning Lizard Auto Sales LLC's unique value proposition is that they offer low rates for all credit types, guaranteed financing, and a 90-day or 4,500-mile powertrain warranty on all vehicles that are 15 years old or newer and have under 150,000 miles.
What keywords is Lightning Lizard Auto Sales targeting for SEO?
The website content effectively uses the primary keywords "auto sales" and secondary keywords like "bad credit auto loan" throughout the text, making it relevant to related search queries. This helps improve the website's visibility in search engine results pages.
However, the content could benefit from further optimization by incorporating keywords into headers, meta descriptions, and image alt tags. Additionally, creating dedicated landing pages for specific keywords could enhance the website's relevance and user experience, leading to improved search rankings.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. It has a blog, which allows it to create fresh and relevant content that can attract organic traffic. It also uses rich snippets, which can make its listings more visually appealing and informative in search results. Additionally, the business has a robots.txt file and a sitemap.xml file, both of which can help search engines crawl and index its website more effectively.
However, there are also some areas where the business could improve its SEO. For example, it does not use headings, which can help structure its content and make it more readable for both users and search engines. Additionally, the business could benefit from optimizing its meta descriptions, which can provide search engines with a concise summary of each page's content and help improve its click-through rate from search results.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing, indicating that it manages its online visibility effectively. This listing allows potential customers to easily find information about the business, such as location, hours, and contact information. Additionally, the presence of a Facebook Business Page demonstrates the business's commitment to engaging with customers through social media.
However, the business has several areas of weakness in its online presence. The low number of likes on its Facebook page suggests that it may not be effectively leveraging this platform to attract and engage followers. Moreover, the absence of an Instagram page, Pinterest page, and Nextdoor listing implies that the business is missing out on opportunities to reach a wider audience and connect with potential customers on different platforms.
Lightning Lizard Auto Sales LLC's marketing strategy effectively combines various marketing elements to appeal to a broad customer base. By offering low rates for both great and poor credit, guaranteed financing, and a comprehensive warranty on qualifying vehicles, they cater to a wide range of financial situations. Their focus on vehicle inspections and detailing, as well as their buyback program, demonstrates their commitment to providing customers with high-quality vehicles and convenient services. Additionally, their online presence, including a website and social media, helps establish a strong brand identity and facilitates customer engagement.