Lew's Reliable Heat & A/C, Inc
616 High St, Fairport Harbor, OH 44077
www.lewsreliableheat.com
Business overview
Lew's Reliable Heat & A/C is a family-owned business offering quality HVAC services. They have been in the industry for a long time, and they are well-recognized and respected in the local community. They have experienced technicians who are certified by the NATE. They pride themselves on their customer service and satisfaction.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
67Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Lew's Reliable Heat & A/C, Inc has an estimated digital health score of 67 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Lew's Reliable Heat & A/C, Inc provide?
They offer a wide range of HVAC services for residential and commercial properties. This includes heating, cooling, indoor air quality, ductless HVAC, water heaters, and duct repair. They have experience in repairing all makes and models of HVAC equipment.
How does Lew's Reliable Heat & A/C, Inc differentiate its brand identity, and what unique selling points do they use?
Well-Recognized and Respected Local Business: Lew's is well-known and respected in their locality and among their clients.
NATE-Certified Technicians: Their technicians are certified by the North American Technician Excellence (NATE), indicating their expertise in the HVAC industry.
Woman-Owned Business: Lew's Reliable Heat & A/C being a woman-owned business signifies diversity and inclusiveness in the industry.
Family Owned Business: Their family-owned business structure suggests a sense of closeness, trust, and commitment to quality.
Businesses similar to Lew's Reliable Heat & A/C, Inc
87/100
BuzzScore
67/100
BuzzScore
69/100
BuzzScore
What value proposition does Lew's Reliable Heat & A/C, Inc offer, and how well do they communicate it through their messaging?
Lew's Reliable Heat & A/C emphasizes customer satisfaction. They treat their customers like family and prioritize honesty and attention to detail. They aim to build lasting relationships with their clients.
What keywords is Lew's Reliable Heat & A/C, Inc targeting for SEO?
The content provided demonstrates a strong use of keywords for search engine optimization. The primary keywords are "HVAC," "Heating," "Cooling," and "Fairport Harbor, OH." These keywords are used throughout the text in a natural and informative way, making it easy for search engines to understand the content and rank the website accordingly.
However, the content could benefit from more specific keywords related to the services offered by the business. For example, including keywords such as "furnace repair," "air conditioning installation," and "duct cleaning" would help target potential customers who are searching for those specific services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
SEO Strengths: The business has a solid SEO foundation with a blog, headings, meta description optimization, and rich snippets. It also has a robots.txt and a sitemap.xml, ensuring that its website can be crawled and indexed by search engines. Responsiveness ensures that the website can be accessed from any device, improving user experience and search engine rankings.
However, the analysis does not provide data on Google AdWords cost, traffic, keywords, organic traffic, or organic cost. Without this information, it is difficult to fully assess the business's SEO performance and identify areas for improvement. Additionally, the analysis does not mention the use of any backlinking strategies, which can significantly impact search engine rankings.
How is their online presence, including social media profiles?
Strengths: The business has a strong online presence with claimed listings on Google My Business and Nextdoor, ensuring visibility in local search results. Additionally, it maintains both a Facebook Business Page and an Instagram Page, providing channels for customer engagement and brand promotion.
However, weaknesses include low engagement metrics on both Facebook and Instagram. With low page likes and followers, the business faces challenges in reaching a significant audience and generating meaningful interactions. The absence of a Pinterest Page further limits its reach on a platform known for lifestyle content and inspiration sharing.
In conclusion, Lew's Reliable Heat & A/C exhibits a comprehensive marketing strategy that employs various elements to enhance its visibility and connect with target customers. The company's strong SEO foundation, active social media presence, and focus on local visibility through claimed listings demonstrate a multi-faceted approach to digital marketing. By leveraging these marketing channels effectively, Lew's Reliable Heat & A/C can continue to build its brand reputation, boost online presence, and drive leads to grow its HVAC business.
