Business overview
Guaranteed Air Services is an air conditioning and heating service provider for business and residential customers in five counties, Hillsborough, Polk, Pasco, Pinellas, and Manatee. They are Florida certified and qualified with a class "A" air conditioning license. They offer a minimum one-year guarantee on all parts and services, with some manufacturer's warranties continuing for a lifetime.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
52Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Guaranteed Air Services has an estimated digital health score of 52 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Guaranteed Air Services provide?
Guaranteed Air Services offers maintenance contracts tailored to customers' needs, emergency service 24/7 with no overtime premium, free second opinion on unit replacements, indoor air quality services, de-humidification, air filtration equipment and products, UV lighting, waste heat recovery systems (free hot water), air balancing, air zoning, algae, mildew, and mold preventative treatments, and equipment safety protection accessories.
How does Guaranteed Air Services differentiate its brand identity, and what unique selling points do they use?
Guaranteed: Minimum one-year guarantee on all parts and services
Quality: Uses quality products and technicians trained to repair any manufacturer's equipment brand
Professionalism: Employees are courteous, informative, and respectful of customers' homes
Integrity: Appreciated for professionalism and integrity
What value proposition does Guaranteed Air Services offer, and how well do they communicate it through their messaging?
Guaranteed Air Services emphasizes its commitment to customer satisfaction through its "Our name says it all" slogan and its focus on providing high-quality products, services, and customer support. They consistently receive positive testimonials from customers who appreciate their responsiveness, professionalism, and dedication to resolving issues promptly and effectively.
What keywords is Guaranteed Air Services targeting for SEO?
The website content effectively uses primary keywords such as "air conditioning," "heating," "service," and "air handler," throughout its pages. These terms are relevant to the business's services and are likely to be searched for by potential customers. Additionally, secondary keywords are present, such as "residential," "commercial," "repair," and "installation," which further enhance the content's relevance and search engine optimization.
However, there are areas where the content could be improved. The homepage does not mention the business's specific geographic location, which is important for local SEO and helping customers in the targeted counties find the business. Including the counties served prominently on the homepage and throughout the content would improve its local search relevance.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several positive SEO attributes, including the use of headings, rich snippets, RobotsTxt, and a SitemapXml. These all help to improve the visibility and ranking of the website in search engine results pages (SERPs). Additionally, the website is responsive, which means it adapts to different screen sizes and devices, making it more user-friendly.
However, the business does not currently have a blog, which could provide valuable opportunities for content creation and keyword optimization. Additionally, the meta descriptions are not optimized, which could prevent the website from fully leveraging its potential in SERPs. Finally, the analysis does not provide information on Google AdWords Cost, Google Ads Traffic, Google Ads Keywords, Google Organic Traffic, or Google Organic Cost, which makes it difficult to assess the business's overall SEO performance and effectiveness in driving organic traffic.
How is their online presence, including social media profiles?
The business has a presence on Facebook, a major social media platform, which allows for direct communication with customers and the sharing of updates or promotions.
However, the business lacks a presence on other popular social media platforms such as Instagram or Pinterest, which could limit its reach and engagement with potential customers. Additionally, the absence of a claimed Google My Business listing may hinder visibility in local search results and reduce the chances of attracting new customers through Google Maps.
Guaranteed Air Services emphasizes customer satisfaction through its brand promise and consistently delivers high-quality products and services. The business's marketing strategy revolves around keywords relevant to its HVAC offerings and leverages SEO techniques such as keyword optimization, headings, and mobile responsiveness. Although social media marketing is limited to Facebook, expanding its presence to other platforms would enhance customer engagement. Additionally, creating a blog and optimizing meta descriptions would boost content creation and search engine optimization.