Business overview
Gahanna Heating and Cooling is a full-service HVAC service company in Columbus, Ohio. The company has been serving Central Ohio for nearly 50 years and prides itself on providing indoor comfort for both residential and light commercial properties. The company offers a range of services including heating, cooling, and indoor air quality services, and guarantees its work with warranties on repair, service, and installation jobs. Gahanna Heating and Cooling is committed to offering home and business owners the best products and service available. The company's team of professional service technicians are proficient in their skills and treat people with courtesy and respect. Gahanna Heating and Cooling is different from the rest because the company is honest with its clients, treats them the way they would like to be treated, and only the best work for the company.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
62Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Gahanna Heating & Cooling has an estimated digital health score of 62 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Gahanna Heating & Cooling provide?
Gahanna Heating and Cooling offers a range of heating, cooling, and indoor air quality services for both residential and light commercial properties. The company's services include repairing and installing furnaces, heat pumps, and air conditioning units.
How does Gahanna Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
Indoor comfort provider: Gahanna Heating and Cooling provides indoor comfort for both residential and light commercial properties.
Quality work and guarantees: Gahanna Heating and Cooling guarantees its work with warranties on repair, service, and installation jobs.
Honest and reliable: The company is honest with its clients and treats them the way they would like to be treated.
Professional and courteous service: The company's service technicians are professional, courteous, and respectful.
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What value proposition does Gahanna Heating & Cooling offer, and how well do they communicate it through their messaging?
Gahanna Heating and Cooling's unique value proposition is its commitment to providing quality sales and service at a fair price. The company's messaging emphasizes its honesty, reliability, professionalism, and dedication to customer satisfaction.
What keywords is Gahanna Heating & Cooling targeting for SEO?
The content effectively incorporates primary keywords such as "heating," "cooling," "HVAC," and "Gahanna" throughout the pages, ensuring relevance to search queries. Additionally, it includes secondary keywords like "furnace," "heat pump," "air conditioning," and "indoor air quality," catering to specific user intent and improving the website's ranking for targeted searches.
However, the content can be improved by optimizing the keyword density. While the keywords are mentioned, they could be distributed more strategically throughout the text to increase their frequency and relevance. A more balanced integration of keywords in headings, subheadings, and body text would enhance the content's optimization and improve its search engine ranking.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong SEO foundation with optimized headings, meta descriptions, and a responsive website. The use of RobotsTxt and SitemapXml ensures proper website indexing and navigation for search engines.
However, the business lacks a blog, which could provide valuable content for attracting organic traffic. Additionally, the absence of rich snippets limits the website's visibility and potential for increased click-through rates.
How is their online presence, including social media profiles?
The business has a solid online presence with a claimed Google my business listing and a presence on Nextdoor. The Facebook Business Page is another positive aspect, indicating a commitment to engaging with customers on social media.
However, the business lacks a presence on Instagram and Pinterest, limiting its reach on these popular platforms. Additionally, the low number of Facebook page likes suggests a need for improved engagement and content strategies to attract more followers and increase brand awareness.
Gahanna Heating and Cooling effectively integrates primary and secondary keywords into its content, ensuring relevance to search queries. The optimized Meta Descriptions, responsive design, headings, and RobotsTxt file contribute to a solid SEO foundation. However, incorporating a blog, implementing rich snippets, and including data on Google AdWords Cost, Google Ads Traffic, Google Ads Keywords, Google Organic Traffic, and Google Organic Cost would enhance the business's SEO performance. Additionally, expanding its social media presence on Instagram and Pinterest and increasing engagement on Facebook would further bolster its online visibility and customer engagement.