Exceptional Motorcar
20891 County Rd 424, Defiance, OH 43512
www.exceptionalmotorcar.com
Business overview
This business deals in used vehicles and is known for its quality and high levels of service. It offers thoroughly inspected high-feature vehicles available to all its customers. The vehicles include many of the same features currently available in the newest machines, but at a much lower cost. The company also provides local and competitive financing to help its customers get their desired vehicle fast.
Their business comes under the category of Automobile - Dealers.
BuzzScore
72Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Exceptional Motorcar has an estimated digital health score of 72 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Exceptional Motorcar provide?
Exceptional Motorcar offers a wide range of high quality and low cost used vehicles, including sports cars, commercial vehicles, and SUVs. It also provides financing options to help customers get behind the wheel of their ideal vehicle quickly and without tricks.
How does Exceptional Motorcar differentiate its brand identity, and what unique selling points do they use?
Quality Vehicles: It offers quality and high levels of service, with thoroughly inspected high-feature vehicles available to all of its customers.
Service Excellence: Exceptional Motorcar prides itself on providing exceptional service to its customers, such as car buying tips and a premier Toledo used car dealer experience.
What value proposition does Exceptional Motorcar offer, and how well do they communicate it through their messaging?
Exceptional Motorcar's brand consistency and messaging focus on providing an exceptional experience to its customers, with a focus on quality vehicles, competitive financing, and exceptional service.
What keywords is Exceptional Motorcar targeting for SEO?
Strong positive: The webpage has properly used the primary keywords throughout the content, such as "Defiance car dealer," "Premier Toledo Used Car Dealer," and "Defiance Used Car Dealer." These keywords appear naturally in the body text and header tags.
However, one strong area of improvement for SEO is that the content seems to be focused primarily on local keywords and phrases. While targeting local customers is important, it may be beneficial to incorporate some broader keywords that could attract visitors from a wider geographic area.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business appears to have a strong SEO foundation with the presence of a blog, rich snippets, RobotsTxt, and SitemapXml. Additionally, the website is responsive, ensuring accessibility across various devices. These factors contribute to the website's visibility and accessibility for potential customers.
However, there are some areas where the business's SEO can be improved. The lack of headings and meta description optimization may hinder the website's ranking and click-through rates in search engine results pages. The absence of data on Google AdWords cost, traffic, and organic keywords makes it difficult to assess the effectiveness of the business's paid and organic search strategies.
How is their online presence, including social media profiles?
The business has a strong online presence with a claimed Google My Business listing and an Instagram page. Having a claimed Google My Business listing ensures the business can control and update its information on Google, making it easier for customers to find and contact the business. An Instagram page allows the business to engage with customers, build a community, and showcase its products or services.
However, the business does not have a Facebook Business Page or a Nextdoor listing. Not having a Facebook Business Page limits the business's reach to a large potential customer base. Additionally, not having a Nextdoor listing can limit the business's visibility within the local community. The business's Instagram page also has low followers, indicating that the page may not be actively managed or effectively engaging with followers.
In conclusion, Exceptional Motorcar effectively aligns its marketing elements with its brand messaging, emphasizing exceptional customer experiences through its quality vehicles, competitive financing, and service excellence. By leveraging its online presence through its blog, social media pages, and Google My Business listing, the business establishes a strong brand image and reaches a wider audience. However, to enhance its SEO strategy, incorporating broader keywords, optimizing headings and meta descriptions, and analyzing AdWords data can further improve traffic and visibility. Additionally, expanding to platforms like Facebook Business Page and Nextdoor would increase the business's reach and engagement with potential customers.
