Eastside Volkswagen
28400 Chardon Rd, Willoughby Hills, OH 44092
www.kenganleyvwwilloughbyhills.com
Business overview
Ken Ganley Volkswagen Willoughby Hills is a car dealership that offers a wide variety of new and used Volkswagen vehicles. We also provide a full range of services, including maintenance, repairs, and financing. Our goal is to provide our customers with the best possible experience, and we are committed to customer care. We are conveniently located in Willoughby Hills, OH, and we serve the surrounding areas of Cleveland, Euclid, Willoughby, and Wickliffe.
Their business comes under the category of Automobile - Dealers.
BuzzScore
69Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Eastside Volkswagen has an estimated digital health score of 69 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Eastside Volkswagen provide?
We offer a variety of new and used Volkswagen models, including the Tiguan, Taos, Atlas, Jetta, and ID.4. We also offer a full range of services, including maintenance, repairs, and financing. We are committed to providing our customers with the best possible experience.
How does Eastside Volkswagen differentiate its brand identity, and what unique selling points do they use?
Financing Options: We can help you find the right lease or loan that fits your needs and budget.
World Class Service: We strive to maintain long-term relationships with our clients and we are committed to customer care.
Genuine Parts and Accessories: We have authentic manufacturer parts and accessories to keep your Volkswagen running properly and looking great.
What value proposition does Eastside Volkswagen offer, and how well do they communicate it through their messaging?
At Ken Ganley Volkswagen Willoughby Hills, we pride ourselves on putting you first. We are committed to customer care and we will do everything that we can to get your car financed and keep it running properly.
What keywords is Eastside Volkswagen targeting for SEO?
The website mentions “Ken Ganley Volkswagen Willoughby Hills” and “Volkswagen Willoughby” multiple times, indicating that the business wants to rank for these keywords. Using these keywords in page titles and headers is a strong practice. The content also includes relevant modifiers like "service," "parts," and specific vehicle models, which helps enhance keyword relevancy.
However, the content could benefit from using keyword variations in a more natural way. For instance, instead of repeatedly mentioning "Ken Ganley Volkswagen Willoughby Hills," it would be better to use variations like "Volkswagen dealership in Willoughby Hills" or "Ken Ganley Volkswagen service center." This would make the content more reader-friendly and help target a wider range of search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has several SEO strengths. It has a blog, headings, rich snippets, a robots.txt file, and a sitemap.xml file. All of these elements help to improve the visibility of the business's website in search engine results. Additionally, the website is responsive, meaning that it can be easily viewed on any device.
However, there is room for improvement in terms of SEO. The business's website does not have optimized meta descriptions. Optimizing meta descriptions can help to improve the click-through rate of search results. Additionally, the business could benefit from using Google AdWords. Google AdWords can help to drive more traffic to the website and improve the business's visibility in search engine results.
How is their online presence, including social media profiles?
This business has a strong online presence through Facebook and Instagram. Its Facebook Business Page has a medium number of likes, indicating a moderate fan base. The presence on Instagram further expands its reach, although with a lower follower count.
However, there are several weaknesses in the business's online presence. The lack of a Google my business Claimed Listing and Nextdoor listing means that the business is missing out on local visibility and engagement opportunities. Additionally, the low number of followers on Instagram may limit the effectiveness of its social media marketing efforts.
The website of Ken Ganley Volkswagen Willoughby Hills effectively utilizes various marketing elements to enhance its online presence. By incorporating relevant keywords and variations in content, the dealership optimizes its visibility in search engine results. The responsive website design and SEO elements, such as the blog and sitemap.xml file, further improve its search engine ranking. However, to maximize its digital marketing impact, the dealership should consider optimizing meta descriptions and utilizing Google AdWords. Additionally, establishing a presence on Google My Business and Nextdoor would provide increased local visibility and engage a wider audience through social media platforms.
