East Coast Mechanical
1115 Montauk Hwy, East Patchogue, NY 11772
www.eastcoastmechanical.org
Business overview
East Coast Mechanical Services, Inc. was started roughly twenty-one years ago by William E. Sallee, a businessman who worked in the field for twenty years as a project manager and service technician for a huge commercial & residential air conditioning and heating company. East Coast Mechanical now has a fleet of over 10 trucks & 12 employees and has been serving long island for over twenty-one years. They are currently located in Manorville, New York. East Coast Mechanical has a very desirable work atmosphere with many talented workers and has provided heating & air conditioning service and installs to a large amount of schools, firehouses, small and large businesses, town buildings, deli’s, pizzeria’s, bakeries & residential homes from Rockville Centre to the Hamptons.,
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
34Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
East Coast Mechanical has an estimated digital health score of 34 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does East Coast Mechanical provide?
East Coast Mechanical offers Heater Repair, System Installation, Fan Motor Replacement, Heat Pump Repair, A/C Repair, and Plumbing Repairs.
How does East Coast Mechanical differentiate its brand identity, and what unique selling points do they use?
family-friendly: East Coast Mechanical provides a family-friendly, hometown approach.
100% guarantee: All of their work is backed by a 100% guarantee.
experienced technicians: Their technicians are experienced and know their way around every make and model.
factory-trained, licensed, and insured: All of their technicians are factory-trained, licensed, and insured.
What value proposition does East Coast Mechanical offer, and how well do they communicate it through their messaging?
East Coast Mechanical stands out as a partner you can trust with many years of experience dedicated to keeping the city’s HVAC systems in good shape.
What keywords is East Coast Mechanical targeting for SEO?
Strong positive: The website effectively uses the primary keyword "East Coast Mechanical" throughout the content, which is well-distributed across the pages. The consistency in keyword usage helps establish the relevance of the website for search queries related to the company's services.
However, the content could improve its keyword usage by incorporating the secondary keywords more prominently. While "heating," "cooling," and "HVAC" are mentioned, they are not as emphasized as the main keyword. By using these keywords in headings, subheadings, and throughout the body text, the website can enhance its relevance for specific search queries related to these services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a strong SEO foundation with a blog, responsive website, and a sitemap.xml file, ensuring that search engines can easily find and index its website.
However, there is room for improvement. The business is not using headings to structure its content, meta description optimization to entice users to click on its search results, or rich snippets to make its search results more visually appealing. Additionally, it has not implemented a robots.txt file to control how search engine bots crawl its website.
How is their online presence, including social media profiles?
The business lacks an online presence, including social media. This indicates a significant weakness as potential customers may struggle to find information about the business or connect with them online.
However, the business does not have a Google My Business listing, Nextdoor listing, Facebook Business Page, Instagram Page, or Pinterest Page. This lack of online presence can hinder the business's ability to reach potential customers, generate leads, and build a loyal following.
East Coast Mechanical has established a strong SEO foundation with its website and technical elements. However, to further enhance its online presence, the company should prioritize incorporating secondary keywords into its content and optimize its use of headings, meta descriptions, and rich snippets. Furthermore, establishing a social media presence on platforms such as Google My Business, Nextdoor, Facebook, Instagram, and Pinterest would significantly improve the business's visibility and accessibility to potential customers. By diversifying its marketing efforts across various channels, East Coast Mechanical can effectively reach a broader audience and position itself as a trusted partner in the HVAC industry.
