Business overview

Cool Rides was founded by two friends, Mike Jones and George Rogers, who share a passion for cars. The dealership specializes in classic and collectible cars, recognizing that both the young and old appreciate the character, styling, and beauty of classic vehicles. Cool Rides prides itself in finding affordable classics that will not only hold value but increase in value over time.

Cool Rides was founded by two friends, Mike Jones and George Rogers, who share a passion for cars. The dealership specializes in classic and collectible cars, recognizing that both the young and old appreciate the character, styling, and beauty of classic vehicles. Cool Rides prides itself in finding affordable classics that will not only hold value but increase in value over time.

Their business comes under the category of Automobile - Dealers.

BuzzScore

51

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Cool Rides Of Ohio has an estimated digital health score of 51 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Cool Rides Of Ohio provide?

Cool Rides offers appraisal and detailing services. They will also be selling chrome wheels in the near future.

Cool Rides offers appraisal and detailing services. They will also be selling chrome wheels in the near future.

How does Cool Rides Of Ohio differentiate its brand identity, and what unique selling points do they use?

Classic Cars: Cool Rides specializes in classic and collectible cars, recognizing that both the young and old appreciate the character, styling, and beauty of classic vehicles.

Affordable Classics: Cool Rides prides itself in finding affordable classics that will not only hold value but increase in value over time.

COOL RIDE: Cool Rides is always interested in what others consider a COOL RIDE! It may be the Speed,  it may be the Color, the Style,  a Convertible,  or just the iconic lines of times past.

Collector Car Lovers: Cool Rides welcomes all collector car lovers to stop in and share their passion for cars.

What value proposition does Cool Rides Of Ohio offer, and how well do they communicate it through their messaging?

Cool Rides' unique value proposition is that they specialize in classic and collectible cars, and they pride themselves in finding affordable classics that will not only hold value but increase in value over time. Their messaging is consistent with this value proposition, as they emphasize the character, styling, and beauty of classic vehicles, and they invite all collector car lovers to stop in and share their passion for cars.

Cool Rides' unique value proposition is that they specialize in classic and collectible cars, and they pride themselves in finding affordable classics that will not only hold value but increase in value over time. Their messaging is consistent with this value proposition, as they emphasize the character, styling, and beauty of classic vehicles, and they invite all collector car lovers to stop in and share their passion for cars.

What keywords is Cool Rides Of Ohio targeting for SEO?

Cool Rides of Ohio's website optimizes well for "Classic Cars" and "Collectible Cars" by incorporating these keywords prominently throughout the content. This optimization is evident in the title tags, headings, and body text, helping the website rank well for these search terms.

However, the website could improve its keyword usage by incorporating long-tail keywords and synonyms into the content. Including phrases such as "buying classic cars in Ohio" or "selling collectible cars online" would help the website target more specific search queries and improve its visibility for a wider range of relevant keywords.

Cool Rides of Ohio's website optimizes well for "Classic Cars" and "Collectible Cars" by incorporating these keywords prominently throughout the content. This optimization is evident in the title tags, headings, and body text, helping the website rank well for these search terms. However, the website could improve its keyword usage by incorporating long-tail keywords and synonyms into the content. Including phrases such as "buying classic cars in Ohio" or "selling collectible cars online" would help the website target more specific search queries and improve its visibility for a wider range of relevant keywords.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

Strengths: This business has a strong SEO foundation with the implementation of headings and a RobotsTxt file. It also has a SitemapXml, which helps search engines crawl and index its website effectively. The use of responsive design ensures that the website is accessible and user-friendly on all devices.

However, this business has some weaknesses in its SEO strategy. It lacks a blog, which can be a valuable source of organic traffic and keyword optimization. Additionally, the website does not utilize meta description optimization, which can help improve the click-through rate (CTR) from search engine result pages (SERPs). Rich snippets, which provide structured data to search engines and enhance search results, are also not implemented. The absence of these features limits the website's visibility and organic performance.

Strengths: This business has a strong SEO foundation with the implementation of headings and a RobotsTxt file. It also has a SitemapXml, which helps search engines crawl and index its website effectively. The use of responsive design ensures that the website is accessible and user-friendly on all devices. However, this business has some weaknesses in its SEO strategy. It lacks a blog, which can be a valuable source of organic traffic and keyword optimization. Additionally, the website does not utilize meta description optimization, which can help improve the click-through rate (CTR) from search engine result pages (SERPs). Rich snippets, which provide structured data to search engines and enhance search results, are also not implemented. The absence of these features limits the website's visibility and organic performance.

How is their online presence, including social media profiles?

This business has a claimed Google My Business listing, which is a great starting point for online visibility. Additionally, it maintains a Facebook Business Page, which it can use to engage with customers and build a community.

However, the business has low Facebook page likes, indicating that it needs to make more efforts to reach and engage with its audience on this platform. Moreover, the business is not present on Instagram, Pinterest, or Nextdoor, which limits its reach and potential for customer engagement on those platforms.

This business has a claimed Google My Business listing, which is a great starting point for online visibility. Additionally, it maintains a Facebook Business Page, which it can use to engage with customers and build a community. However, the business has low Facebook page likes, indicating that it needs to make more efforts to reach and engage with its audience on this platform. Moreover, the business is not present on Instagram, Pinterest, or Nextdoor, which limits its reach and potential for customer engagement on those platforms.

Cool Rides of Ohio effectively utilizes keywords and optimizes its website for relevant search terms. However, incorporating long-tail keywords and synonyms could enhance its visibility and target specific queries. Additionally, implementing a blog, optimizing meta descriptions, and using rich snippets would improve the website's organic performance. Establishing a presence on multiple social media platforms, such as Instagram and Pinterest, would further expand the business's reach and foster customer engagement.

Cool Rides of Ohio effectively utilizes keywords and optimizes its website for relevant search terms. However, incorporating long-tail keywords and synonyms could enhance its visibility and target specific queries. Additionally, implementing a blog, optimizing meta descriptions, and using rich snippets would improve the website's organic performance. Establishing a presence on multiple social media platforms, such as Instagram and Pinterest, would further expand the business's reach and foster customer engagement.

To strengthen their online presence, Cool Rides Of Ohio can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.