Business overview

Buckeye Heating & Air Conditioning Supply Inc. is a leading wholesale distributor of heating and air conditioning equipment and supplies in Northeast Ohio since 1974. They manufacture custom and standard sheet metal products used in the HVAC industry and also have showrooms in Akron, Bedford Heights, and North Royalton. They cater to contractors, retailers, and any individuals in Northeast Ohio looking for equipment and supplies, providing recommendations for contractors in the area.

Buckeye Heating & Air Conditioning Supply Inc. is a leading wholesale distributor of heating and air conditioning equipment and supplies in Northeast Ohio since 1974. They manufacture custom and standard sheet metal products used in the HVAC industry and also have showrooms in Akron, Bedford Heights, and North Royalton. They cater to contractors, retailers, and any individuals in Northeast Ohio looking for equipment and supplies, providing recommendations for contractors in the area.

Their business comes under the category of Heating, Ventilation & Air Conditioning.

BuzzScore

46

Out of 100

How sophisticated are they with digital marketing? What is their digital maturity?

Buckeye Heating & Air Conditioning has an estimated digital health score of 46 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.

What products and services does Buckeye Heating & Air Conditioning provide?

Buckeye Heating & Air Conditioning Supply Inc. offers a range of heating and air conditioning equipment and supplies, including sheet metal products. Their custom and standard sheet metal products are manufactured by a related company, Dragon Metals, and are used in the HVAC industry. They do not sell to consumers, but individuals can contact their customer service for recommendations on contractors in their area.

Buckeye Heating & Air Conditioning Supply Inc. offers a range of heating and air conditioning equipment and supplies, including sheet metal products. Their custom and standard sheet metal products are manufactured by a related company, Dragon Metals, and are used in the HVAC industry. They do not sell to consumers, but individuals can contact their customer service for recommendations on contractors in their area.

How does Buckeye Heating & Air Conditioning differentiate its brand identity, and what unique selling points do they use?

Wholesale distributor: Buckeye Heating & Air Conditioning Supply Inc. is a leading wholesale distributor of heating and air conditioning equipment and supplies in Northeast Ohio

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What value proposition does Buckeye Heating & Air Conditioning offer, and how well do they communicate it through their messaging?

Buckeye Heating & Air Conditioning Supply Inc. emphasizes its position as a leading wholesale distributor of heating and air conditioning equipment and supplies in Northeast Ohio, with a focus on providing quality products and services to contractors and retailers.

Buckeye Heating & Air Conditioning Supply Inc. emphasizes its position as a leading wholesale distributor of heating and air conditioning equipment and supplies in Northeast Ohio, with a focus on providing quality products and services to contractors and retailers.

What keywords is Buckeye Heating & Air Conditioning targeting for SEO?

The website content effectively uses the primary keywords "Heating and Air Conditioning" and "Sheet Metal" throughout the text, particularly in headings and subheadings. This repetition strengthens the relevance of the page for these search terms.

However, the content could benefit from incorporating more relevant keywords related to the location of the business, such as "Bedford, OH" or "Northeast Ohio." By including these geographical keywords, the website can improve its visibility in local search results for potential customers seeking HVAC supplies within the specific service area.

The website content effectively uses the primary keywords "Heating and Air Conditioning" and "Sheet Metal" throughout the text, particularly in headings and subheadings. This repetition strengthens the relevance of the page for these search terms. However, the content could benefit from incorporating more relevant keywords related to the location of the business, such as "Bedford, OH" or "Northeast Ohio." By including these geographical keywords, the website can improve its visibility in local search results for potential customers seeking HVAC supplies within the specific service area.

Are they using search engine optimization (SEO) best practices to improve their website ranking?

The business has a responsive website, which makes it easy for users to access its content from any device. Additionally, it uses headings to structure its content, which helps both users and search engines understand the page's hierarchy. Furthermore, the business has a sitemap.xml file, which helps search engines index the website's content more effectively.

However, weaknesses: The business does not have a blog, which could be a valuable source of content for both users and search engines. Additionally, it does not use rich snippets, which can help attract users' attention in search results. Finally, the business does not have a meta description optimization, which can help improve the website's click-through rate in search results.

The business has a responsive website, which makes it easy for users to access its content from any device. Additionally, it uses headings to structure its content, which helps both users and search engines understand the page's hierarchy. Furthermore, the business has a sitemap.xml file, which helps search engines index the website's content more effectively. However, weaknesses: The business does not have a blog, which could be a valuable source of content for both users and search engines. Additionally, it does not use rich snippets, which can help attract users' attention in search results. Finally, the business does not have a meta description optimization, which can help improve the website's click-through rate in search results.

How is their online presence, including social media profiles?

The business has a presence on Facebook, with a business page but with a low number of likes. This indicates an opportunity for growth and engagement on this platform.

However, the business lacks an online presence on other platforms such as Google My Business, Nextdoor, Instagram, and Pinterest. This absence limits the business's visibility and reach online. The lack of an Instagram page, in particular, is a missed opportunity given the platform's popularity and visual nature, which could be beneficial for showcasing products or services.

The business has a presence on Facebook, with a business page but with a low number of likes. This indicates an opportunity for growth and engagement on this platform. However, the business lacks an online presence on other platforms such as Google My Business, Nextdoor, Instagram, and Pinterest. This absence limits the business's visibility and reach online. The lack of an Instagram page, in particular, is a missed opportunity given the platform's popularity and visual nature, which could be beneficial for showcasing products or services.

In conclusion, Buckeye Heating & Air Conditioning Supply Inc.'s marketing strategy revolves around emphasizing its position as a leading wholesale distributor of HVAC products in Northeast Ohio. Through showrooms and custom sheet metal manufacturing, the business caters to contractors and retailers. Its SEO foundation is strong, but improvements in keyword optimization and content creation could enhance visibility. Social media presence is limited to Facebook, presenting opportunities for expansion on other platforms like Instagram and Google My Business. By exploring these marketing elements, Buckeye Heating & Air Conditioning Supply Inc. can effectively reach its target audience and drive business growth.

In conclusion, Buckeye Heating & Air Conditioning Supply Inc.'s marketing strategy revolves around emphasizing its position as a leading wholesale distributor of HVAC products in Northeast Ohio. Through showrooms and custom sheet metal manufacturing, the business caters to contractors and retailers. Its SEO foundation is strong, but improvements in keyword optimization and content creation could enhance visibility. Social media presence is limited to Facebook, presenting opportunities for expansion on other platforms like Instagram and Google My Business. By exploring these marketing elements, Buckeye Heating & Air Conditioning Supply Inc. can effectively reach its target audience and drive business growth.

To strengthen their online presence, Buckeye Heating & Air Conditioning can focus on long-tail keyword targeting and meta description optimization to improve SEO and attract more relevant traffic. Additionally, expanding their social media reach on platforms like Nextdoor and growing their Instagram audience can help build brand awareness and trust within local communities.