12th St. Auto Sales
1153 Whipple Ave NW, Canton, OH 44708
www.12thstautosales.com
Business overview
12th St. Auto Sales is a family-owned and operated car dealership in Canton, Ohio. They have been in business for 25 years and offer a wide selection of pre-owned vehicles. Their friendly staff is dedicated to helping customers find the perfect car for their needs, taste, and budget. With their experience and expertise, they can provide affordable financing options and ensure a stress-free buying experience for their customers. Their commitment to honesty and reliability sets them apart in the industry.
Their business comes under the category of Automobile - Dealers.
BuzzScore
28Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
12th St. Auto Sales has an estimated digital health score of 28 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does 12th St. Auto Sales provide?
The products or services offered by 12th St. Auto Sales are not explicitly mentioned in the provided content.
How does 12th St. Auto Sales differentiate its brand identity, and what unique selling points do they use?
What value proposition does 12th St. Auto Sales offer, and how well do they communicate it through their messaging?
12th St. Auto Sales's unique value proposition is their commitment to providing top-notch pre-owned vehicles at affordable prices, without the pressure of a typical car buying experience. Their messaging emphasizes their family-owned and operated status, their 25 years of experience, and their friendly and expert staff that is dedicated to finding the perfect car for each customer's needs, taste, and budget.
What keywords is 12th St. Auto Sales targeting for SEO?
The website uses the primary keyword "12th St. Auto Sales" and secondary keywords like "Canton" and "Car buying experience" throughout the content. The homepage effectively incorporates these keywords into headings, meta descriptions, and body copy, improving search engine visibility.
However, the content lacks keyword optimization in specific sections. For example, the "About Us" page could include more details about the dealership's history, staff expertise, and financing options, using relevant keywords to make the page more informative for users and search engines alike.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong foundation for SEO with the presence of a RobotsTxt file. This ensures that search engines can properly crawl and index its website.
However, the business has several areas for improvement in its SEO strategy. It lacks a blog, which can be a valuable source of organic traffic and backlinks. Additionally, it has no headings, meta descriptions, or rich snippets, which can all enhance the visibility and relevance of its web pages in search results. Furthermore, the website is not responsive, which may hinder its accessibility and ranking on mobile devices.
How is their online presence, including social media profiles?
The business has a claimed Google My Business listing, which ensures that accurate and up-to-date information is displayed in search results. This enhances visibility and makes it easier for potential customers to find the business. Additionally, the business has a Facebook Business Page, which allows them to interact with customers and promote their products or services.
However, the business has low page likes on Facebook and is absent on other popular social media platforms such as Instagram, Pinterest, and Nextdoor. This limits their potential reach and engagement with customers. Expanding their social media presence and actively engaging with followers can increase brand awareness and drive traffic to their business.
In conclusion, 12th St. Auto Sales effectively utilizes keywords throughout its website content, ensuring search engine visibility. To further enhance its SEO strategy, the business should consider optimizing specific sections such as "About Us" with relevant keywords, incorporating headings, meta descriptions, and rich snippets, and establishing a blog to attract organic traffic and backlinks. Additionally, the business should leverage social media platforms such as Instagram and Nextdoor to increase brand awareness and engagement with potential customers. By addressing these areas, 12th St. Auto Sales can enhance its marketing efforts and reach a wider target audience.
