Powering Up Hyper-Personalization in Salesforce
Salesforce users, we have exciting news! BuzzBoard empowers Salesforce CRM users to send highly-personalized and auto-generated emails to a segmented, targeted list of prospects or customers in bulk. And no two prospects receive the same email!
Sales and marketing professionals who use Salesforce can now send expertly crafted and data-rich personalized emails to hundreds and thousands of their prospects and customers with just a few clicks. This highly anticipated feature is the next step in the integration of BuzzBoard Ignite’s generative AI-powered personalized email generation capabilities directly into Salesforce, which was first announced back in May 2024.
The Embedded Personalized Bulk Email Capability Is a Game-Changer for Salesforce Users!
Until now, the one option available in Salesforce for sending personalized emails in bulk was limited to a templated email with a few merge-field dynamic content-based personalizations. It typically relied on standard CRM data, potentially lacking the nuanced approach needed for specific sectors or business sizes.
With BuzzBoard Ignite integration into Salesforce, users can now send truly personalized emails to their prospects and customers alike. These AI-generated highly-personalized emails are uniquely crafted using hundreds of rich data for every single prospect in your segmented list, addressing their unique business setup.
The new bulk email functionality allows Salesforce users to easily send AI-generated, personalized emails to multiple contacts and leads at once, right from the Salesforce interface. This streamlines the sales outreach process and saves salespeople valuable time that was previously spent in crafting personalized emails for every prospect or at best sending a templated email in bulk to a list with barely-there personalization of First Name and Company Name and Industry.
This exciting update empowers salespeople across B2SMB organizations to harness the power of AI-generated personalization directly within their existing CRM platform.
BuzzBoard Bulk Email Send Functionality in Salesforce: How Does It Help You?
Whether you’re targeting a broad audience or a specific segment, this new feature will empower you to manage and run highly-personalized email campaigns directly within Salesforce, making your outreach more effective and your workflow more efficient. It’s designed to streamline email campaigns by providing advanced filtering options for leads, accounts, and their associated records, allowing users to build a target list of recipients based on specific factors.
With the availability of BuzzBoard Ignite’s personalized email generation capability as an add-on feature, Salesforce users targeting the complex SMB marketplace will now be uniquely positioned to harness the collective power of behavioral and engagement data recorded in their CRM along with the depth of insight available in BuzzBoard’s expertly curated proprietary dataset. The newly enhanced version of this feature not just lets users generate hyper-personalized and relevant emails and follow-ups to send to their prospects/customers directly within their Salesforce instance but also enables bulk emailing to a list of targets—saving salespeople hours of prospecting time per week!
What used to take hours, now takes minutes! Rather than spending as much as 15 minutes per prospect, you could send hundreds of personalized emails in the same time! And no two emails will be the same!
With integrated activity logging for tracking email statuses, comprehensive error handling, and validation of email fields, this functionality ensures your email campaigns are executed flawlessly.
To enjoy BuzzBoard’s bulk email feature, install the most recent version of the BuzzBoard Salesforce application from AppExchange.
Powering Up Hyper-Personalization With BuzzBoard’s Personalized Email Functionality in Salesforce
A slew of AI products elevate your sales email workflows within Salesforce by enabling predictive sending to optimize delivery times, generating subject lines with compelling hooks, and even real-time conversation building based on past email interactions and industry trends. Or make recommendations for personalized call-to-actions based on the recipient’s profile.
But how, exactly, do you personalize emails for new leads, where you might not have a wealth of past interactions to draw on?
BuzzBoard, purpose built for this activity, simplifies this approach to personalization for SMB prospecting by layering a unique dataset that exhaustively profiles small, local and mid-sized businesses (SMBs). This positions BuzzBoard uniquely to personalize not only on business firmographic and technographic signals—data that is typically stored in a company’s CRM—but also on factors specific to SMBs, like their online presence, digital maturity, and growth aspirations, which we call digiographics.
By highlighting these developments and demonstrating an understanding of their unique SMB goals in the opening paragraph of your outreach emails, you show genuine interest in how your product or service can address their specific needs. And, this power of personalization is now available to you directly within Salesforce via BuzzBoard’s native integration with Salesforce.
Imagine experiencing a surge in response rates and conversion rates! Imagine the impact of sending highly personalized emails that resonate deeply with your target audience!
Conclusion
The introduction and widespread adoption of embedded generative AI has changed the B2B email personalization game for the better. You’re operating in an era where AI-powered tools can analyze past email interactions and industry trends, with equal ease. This creates a more dynamic and engaging communication experience, fostering stronger relationships with existing and future customers. Here’s a snapshot of the key perks you can gain with BuzzBoard’s personalized bulk email functionality in Salesforce:
Personalization at Scale: BuzzBoard utilizes a rich dataset and first-party data recorded in users’ CRM to move beyond basic firmographics and truly understand each SMB prospect, personalizing emails with relevant company information and decision-maker insights.
Scalability: Enables highly personalized outreach to a large number of prospects simultaneously, without sacrificing quality or relevance.
Time-Saving Efficiency: Reps no longer have to manually upload contact lists or craft emails. BuzzBoard has streamlined and centralized the entire process in Salesforce so that you get to focus on closing deals.
Improved Visibility, Reporting & Engagement: All email sends, opens, clicks, and other engagement metrics are natively tracked and reported on within Salesforce, providing full visibility into the performance of your email campaigns. With BuzzBoard’s detailed SMB data and AI-driven personalization, emails are more likely to resonate with recipients, fostering stronger relationships.
Seamless Integration: With email now native to Salesforce, there’s no need to toggle between systems or disrupt your workflow!
Since 2019, BuzzBoard has been a Salesforce AppExchange partner making the availability of our small business data offerings as a native integration directly within Salesforce bringing the CRM users the power of rich, small-business intelligence data to segment, engage, and convert more SMB customers.
Besides Salesforce, BuzzBoard integrates natively with other widely used CRMs, such as Zendesk, HubSpot and Pipedrive, and uses Zapier to integrate with hundreds of other CRMs and marketing automation platforms.
