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Data Driven Insights Into Finding Your Next SMM Client & Why Social Presence Alone is Not Enough
You are a digital agency that sells social media marketing solutions to small, local and mid-sized businesses. You have experienced

The What, Why & How of B2B TAM Estimation
Total Addressable Market (TAM) or Total Available Market enables businesses to understand the overall revenue opportunity for their product or service and is, therefore, the core ingredient of any business’s

Website Services Can Make All the Difference to an SMB’s Survival
In this day and age, website services are always important. But during shelter-in-place orders, they’re crucial. Small and medium-sized businesses

How Marketing Agencies are Changing Their Messaging in Response to COVID-19
Due to the ripple effect of the 2019 coronavirus, the marketing landscape has subsequently changed. As the priorities and structure

Prospect SMB Leads With Our New Filters! Firmographic, Technographic and Now COVIDographic.
Introduction There is no doubt that the COVID-19 pandemic has adversely challenged standard prospecting and selling conventions. It has affected

Data In = Data Out
Think about the last time you navigated a search on your favorite search engine. For the sake of simplicity, let’s

Data for the Price of a Latte
Sales are generated by quality products or services + good relationships. Relationships are built on trust, which often comes from

The Signals Are Clear: Signal Science is the Key for Marketing and Sales Success
Signals are tricky things. Misinterpreting or ignoring them can be quite costly. A misinterpreted or ignored traffic signal, for example,

A Guide for Buying the Best Prospecting Tool for Your Agency
Searching for Prospecting Tools Looking for the best prospecting tool for your agency? This comprehensive guide outlines key factors to

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- Selling Trends & Transformation
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- Selling Trends & Transformation
Celebrating ‘Get To Know Your Customer Day’
Think about an awesome gift that somebody gave you, whether it was for your birthday or a holiday. Chances are

How to Adapt, Find Opportunities, and Deliver Value
In the words of Bob Dylan: The Times They Are A-Changin’. Bob sang about changing times in the 60s, and

Small Businesses on the Bleeding Edge
The front line of the economic crisis runs right through Main Street. As one observer put it: “The pandemic has

Customer Profile Enrichment for Small Business Prospects
It’s a problem that is common across the SaaS landscape: how to convert free trial users to paid subscribers. Especially

Digital Maturity and SMB Resilience
BuzzBoard believes that SMBs are inherently digital businesses. We believe digital permeates every element of an SMB’s existence. Accordingly, we’ve

BuzzBoard’s Tips for Warming up Cold Calls
A sales rep that handles cold calls has a tough job. To be successful, she has to be knowledgeable about

Best AI Tools for Selling to Small and Medium-Sized Businesses
Artificial intelligence (AI) is helpful for businesses to quickly analyze mountains of data to make informed decisions, create social media

7 Tried-and-True Techniques to Increase Your Agency’s Sales
For those of you who are starting the year with renewed vigor and a resolution to grow your agency by

How Selling to SMBs and Enterprise Companies is Different
Just as kids aren’t tiny adults, SMBs (small and medium-sized businesses) aren’t just bite-sized enterprise companies. SMBs and enterprise companies


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