Account Based Marketing

Account Based Marketing
Isn’t Just for Targeting Large Enterprise Accounts

Use BuzzBoard’s B2SMB Account Intelligence Data to identify, tier, and score your target accounts based on buyer need, budget, growth rate or virtually any other signal in their digital footprint. Keep your CRM and marketing automation platforms enriched with the most accurate and complete SMB data available to support highly personalized campaigns. 

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AI-powered Intelligence on Your Total Available Market

Today, all companies have “digital footprints,” which refers to data signals that emanate from the technologies and digital tools they use. We call the signals that make up this footprint digiographics. With BuzzBoard, you can:

  • Design target company personas by selecting combinations of signals and applying them against our vast SMB database.
  • Generate an accurate list of viable prospects.
  • Integrate your total available market directly into your CRM or marketing automation tool.
  • Create SMB Account Based Marketing programs that deliver.

Deep Insights to Segment Accounts for High Value Personalization

Deep Insights to Segment Accounts for High Value Personalization

BuzzBoard makes account-based marketing to SMBs possible with its powerful segmentation engine.

  • Access to deep data and the ability to generate a comprehensive, unified, view of prospects.
  • Filter the database to customize your target prospects list based on key criteria, such as budget, technology, location, and more.

With Deeper Insights and Higher Quality Data Feeding Your CRM and Marketing Automation Platforms, You can Deploy

  • Highly personalized Sales offers and plays for each tier
  • Highly tailored Facebook advertising
  • Precision-messaging Email nurture sequences
  • A/B testing based on signals

Account Intelligence Data to Fuel your SMB Account Based Marketing Programs and Platforms

BuzzBoard integrates seamlessly with the systems you already use so you can get the data you need on the platform you use most.

Get the customized account intelligence you want feeding into to system of your choice, all in just a few clicks.

Pre-integrated in CRMs, Marketing Automation, and Data Infrastructure Platforms

Access Demand Generation Experts

Our team of SMB demand generation experts has helped countless B2SMB companies fire up their growth engines. We’re here for you.

Build Segments

Filter the database to customize your target prospects list based on key criteria, such as budget, technology, location, and more.

Estimate Total Addressable Market

Identify revenue opportunities with data and analytics about your total addressable market.

Automatic Record Refresh

Automatic updates ensure that your records are always current.

Data Concierge Service

Work with a dedicated data concierge (ICP specialist) who will map your products and ideal customer attributes to unique signals.

What’s the Buzz About?

Here’s What Our Customers Say

Buzzboard

Buzzboard

As an end user of the Buzzboard/Salesforce integration, I am thrilled to have this much information about my prospects at my fingertips without having to travel outside my CRM to get to it.

Jessica Newby Nexstar

Buzzboard

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